British Airways- Case Study Essay Example | Topics and Well Written Essays - 1500 words

British Airways- Case Study - Essay Exampleifically, it seems that the poor intercourse among the employees of the house has been a constraint towards the development of the firms profitability. This problem has led to the design and application of inappropriate rules that govern the firms structure and its communication with the customers. It is also because of this fact that employees do not perform in accordance with the goals set by the firms management and as a outgrowth the financial development of the company faces severe delays.The poor communication among the employees in British Airways can be assumed through a series of facts tie in with the firms daily operational activities as well as the performance of its leaders since the firms entrance in the British merchandise (in 1974). More specifically, immediately later on the firms formation in 1974 from the merge of British Overseas Airways Corporation (BOAC) and the British European Airways (BEA) the employees of the t wo companies (who forthwith should cooperate) were differentiated regarding their cultural aspects. In this context, the former employees of BOAC believed to belong in a traditional and high class firm different from the low class BEA. On the other hand, the employees in BEA also considered employees of BOAC to be snob while they saw themselves as true competitors in the British market. For this reason, it can be assumed that for employees in BEA the merger with BOAC was a wrong decision which could lead the new formed company, the British Airways, in severe financial losses. In accordance with the above the cultural differences among employees in British Airways were intensive since the firms formation and this fact has been the main reason for the lack of effective communication among employees in the firms particular departments at least at the firms initial steps in the British market. The above problem has been limited partially after the reduction of staff in 1981 by Lord K ing (the