Monday, August 24, 2020

Human Resource Strategy Implementation and Impact

Question: Examine about the Human Resource Strategy for Implementation and Impact. Answer: Presentation: This report has been developed to give a thought regarding the maintainable human asset the executives. Human asset the executives has assumed a significant position in the authoritative structures because of its capacity to oversee various circumstances, in some cases entanglements worried to the human capital. On expansion, human asset the board covers a huge zone to deal with the exercises from enrollment and determination method to the turn of events, wage framework and the representative maintenance. Here, the paper has been done on a specific instance of First Hospital. Chief of the clinic requires an affirmation on the significance of a legitimate separate authority of the Human Resource Management (HRM). This report has definite on the approval behind the development of this report. Hypothesis identified with the human asset the executives has additionally been given here. Aside from that, this report has made scarcely any proposals for the CEO of the medical clinic with the goal that he could embrace a fitting measure to benefit the emergency clinic. Moreover, this report has likewise capably conveyed a clarification on the diverse significant highlights of the Sustainable Human Resource Management. Examination on the point: Scientists had begun to talk about on the contrary methodology of the human asset the executives well before. Be that as it may, the conversation has been given more consideration because of the rising pattern of the hierarchical setting and the market situation. Human capital is the principle resource of an association and is liable for the achievement and most extreme creation of a firm (Bamberger, Biron Meshoulam, 2014). Basic issues can emerge in an association from various angles, for example, finance, working society, working timetable, work-life balance, acknowledgment, dynamic, etc., Bratton and Gold (2012), specifies that human services administration requires day in and day out consideration - from specialist co-ops to the customers and patients; subsequently, the whole working situation can be very worrying for the representatives. To oversee such circumstances satisfactory information and appropriate vital assessment is fundamental from a human asset supervisor. Here, the First Hospital does not have a legitimate human asset the executives structure for its workforce. Therefore, it has become a confused circumstance for both the position and the workers of the association. As referenced by, Buller and McEvoy (2012), if an association comes up short on an overseeing and controlling position, representatives need inspiration which steadily brings about lower execution, low pace of worker maintenance (high representative turnover), truancy and turnover and poor help quality. To get a positive acknowledgment in the market and sparkle out among the contenders an association ought to carefully follow human asset the board rules and approaches (Delahaye, 2015). Being a CEO, the person in question must comprehend the way that a steady base of HRM makes the associations establishment more grounded. This report has concentrated on investigating and breaking down the present circumstance, distinguishing and determining the authoritative issues, and recommends pragmatic and plausible arrangements and how HRM is significant for a firm. Maintainability if there should arise an occurrence of human asset the board is expanding in notoriety step by step. This is expected to HRMs capacity to adjust between the representatives and the executives and associations needs (Dias, 2016). While trying to make the theme more clear a hypothesis can be followed to comprehend central point that ought to be cared for by the organization to make the workers fulfilled and joined with the association. Here, Herzberg's hypothesis has been talked about to know about the variables: Herzberg proposed a two-factor hypothesis to acquire the representative fulfillment and make them inspired towards their work. These two elements are sparks and cleanliness hypothesis. Helpers: These elements give the representative positive sentiments towards the organization approach, rules and guidelines (Ehnert Harry, 2012). Inspirations include acknowledgment of the presentation, having significance from the association, inclusion into the dynamic procedures, achievement of testing work and so on. This measurement helps in the self-improvement and improvement of the presentation. Cleanliness hypothesis: Hygiene speculations are answerable for making any disappointment among the workers (Jackson, Schuler Jiang, 2014). Cleanliness factors incorporate employment confirmation, compensation, working condition, fiscal advantages and so forth. These components are called Hygiene factors in light of the fact that these can be kept up by the associations with the goal that disappointment of the representatives can be maintained a strategic distance from. This hypothesis is pertinent to this subject since it will assist with understanding that these elements ought to be kept up by the human asset the board while taking care of the worker issues. Proposal for the CEO of the First Hospital: First Hospital comes up short on an utilitarian structure of the human asset the board and the CEO has disregarded the issue representatives are looking because of the nonappearance of the executives for their anxiety. As referenced by, Kramar (2014), if a correlation can be drawn between the two organizations from comparative industry and with comparable quality, notwithstanding, one with HRM and another without HRM, it could be effectively discovered that the organization which is inadequate with regards to the HRM office is progressively powerless against any caring disturbance in the authoritative structure. To make the reality understood, Mello (2014), referenced that workers get effectively demotivated and confounded over different guidelines from various power if there is no HRM to direct them appropriately. Besides, will in general leave the organization is additionally high if there is no such unmistakable overseeing assortment of human asset the executives. Suggestions are as per the following to help the CEO of First Hospital in the improvement of the present circumstance: Acknowledgment of a different element for HRM: The CEO ought to promptly perceive the significance of the HRM with regards to upset condition over the association and educate to shape a different authority of the HRM to catch up the issues identified with the workers. Help out the HRM: Cooperation between the human asset the executives and the authority of the organization is one of the significant advances since it is a definitive advance to dispense with the contentions and any sort of conflicting circumstances over the association (Mondy Martocchio, 2016). President must report the hope of the recommendations of the human asset the board is obligatory with the goal that human asset division can be urged to take choices all alone. Development of reliable relationship: Sometimes the representatives, just as the senior specialists, get disillusioned with the arrangements of the human asset the executives; in any case, the authority of the organization must recognize and trust on the information and techniques of the human asset the board that has been taken for the workers just as the association (Riley, 2014). In the event that the association depends on the exercises of the HRM, it is useful to make all the more testing strides that can be demonstrated valuable for the undertaking. Holding open connection: Communication is one of the significant methodologies that is imperative to make the connection between any two measurements successful and useful (Story, 2014). On the off chance that the CEO is as often as possible associated with the HRM division it will assist the CEO with being mindful of the exercises over the association and execution of the representatives. In addition, the CEO will likewise know about the distinctions that have been made by the exercises of the HRM. Assessment of the criticism: This measure has been prescribed to see how the HRM has built up the past structures through the compelling ways to deal with the human asset the executives. For the handy methodology of this progression, the CEO can arrange gatherings and gatherings with the HRM and any chose delegate of the workers and request the input from them. In such manner, review can likewise be directed to know whether acknowledgment of the human asset the executives for the emergency clinic is feasible or not. Highlights of the Sustainable Human asset the executives: Feasible Human Resource Management is where the organization includes the improvement of the HR to upgrade the nature of the information and execution alongside getting a drawn out vision for the association by keeping up viable relationship with the accomplices and partners of the organization (De Cieri Kramar, 2005). The principle objective is to sustain the characteristics and abilities of the workers with the goal that better acknowledgment of the association can be gotten. As referenced by Maley (2014), manageability in human asset the board goes about as a driving component that can make the association seriously solid. The significant attributes of the supportable human asset the board are: Worker determination and their turn of events: It is significant in light of the fact that it is the essential advance for an association to make their objective effective. The HRM must consider those representatives who have fundamental information about the work and probability to achieve the given undertaking (Jiang et al. 2012).After determination of the potential representatives, the HRM can experience the formative meeting in the event that it finds that workers are required instructional courses to improve their ability and information. Go connected at the hip with the investors and accomplices of the association: It is another significant way to deal with holding an economical administration. This methodology helps the association by setting it up for a since quite a while ago disagreement the business. As referenced by, Clarke and Patrickson (2013), if the association doesn't impart any altruism to its accomplices it will influence the exercises just as hamper the presentation of the representatives. Also, a viable relationship among the partners, accomplices and different establishments is important to keep up the congruity of the elements of the association. Concentrate on the emp

Saturday, August 22, 2020

The Beatles Essays - Counterculture Of The 1960s, Free Essays

The Beatles Essays - Counterculture Of The 1960s, Free Essays The Beatles The Beatles The Beatles began in the British city, Liverpool where music was a lifestyle for some individuals. The Beatles were gone before by a John Lennon fronted band called the Quarry men. The gathering welcomed a multi year old kid named Paul McCartney to see them play out a show. The then multi year old John Lennon took to McCartney, that is the point at which a one of a kind and astounding melody composing association started. The Quarry Men wound up self-destructing. John Lennon and Paul McCartney stayed in contact and in the long run requested that George Harrison join theyre gathering, probably named the Silver Beatles. The band talked a companion of theirs, Stuart Sutcliff, into purchasing a bass, and included Pete Best drums. They started getting acknowledgment around Liverpool. That was around that time that Brian Epstein heard them playing and suggested that he expect position of their administrator. The Beatles concurred and Epstein immediately orchestrated them to go to Hamburg, Germany to play the neighborhood music clubs. While in Germany the band met Ringo Star, who later formally joined the band, taking over for Pete Best. At the point when the band was to come back to England, Stuart conclude that he needed to remain in Germany with the young lady he had met and become hopelessly enamored with there. So Paul got the low pitch guitar, they dropped the Silver from their name, and the Fab Four, as we came to know them, was prepared for progress. The Beatles were presently prepared to record their first collection. Epstein acquainted the band with the man here and there alluded to as the fifth Beatle, George Martin. Martin proceeded to deliver everything except one of the Beatles collections. Love me Do was their first record, discharged in October 1962. It jumped into the British Top 20 quickly yet never truly succeeded. It was the subsequent melody Please me discharged in mid 1963 which made them #1. The single beat the British outlines for 30 weeks, an inconceivable accomplishment in the UK music showcase. Theyre second collection is the thing that truly placed them over the top regarding ubiquity. In 1963 with the arrival of With the Beatles, the band discovered accomplishment in both the UK and US, with the single I wanna hold your hand. In February the Band visited the US to play on the Ed Sullivan appear. Numerous individuals consider the Ed Sullivan demonstrate appearance to be the coming out gathering for the Beatles particularly in America. For some, it was their first look at the fab four. There was a lot of promotion even before the communicate. It was a period in America when Elvis had lost his edge, Ricky Valines, and the Big Bopper were slaughtered, additionally the darling president, John F. Kennedy was killed. The Beatles guaranteed something new and new and had a mentality people enjoyed. Anthony Corbett, a prominent English analyst adulated the Beatles as having given a urgently required discharge to the restraints that exist within each one of us. Whatever it was, the Beatles had something the individuals required on the grounds that like such a significant number of groups of today their prosperity didn't end there. Next, the Beatles made their first film, A Hard Days Night. Followed by broad visiting, and predominance of the board diagrams. At that point their subsequent film Help was discharged to sell out box workplaces over the world. Fredric Lewis of a London paper inspected the sociological ramifications of Beatle-Mania and said they are common laborers and their underlying foundations and their demeanor are solidly in the north of England. They are a piece of a solid streaming response against the delicate, middleclass south of England, which has controlled mainstream society for such a long time He included Because of their prosperity, they can go about as representative for the new, uproarious, insurgent age which is become a power in British life. One can expect at that point, that individuals were prepared for a change. The Beatles were one band that could offer change. With pending collections, ,for example, Revolver, Rubber Soul, what's more, Sgt. Peppers Lonely Hearts Club Band, the Beatles demonstrated that change was a generally excellent thing. Sgt. Peppers was viewed as the main idea album(songs brought together by a typical topic). Done singing simply dopey

Friday, July 17, 2020

The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach

The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach What is your marketing approach and how well is it serving you?Marketing efforts are crucial in any business. If marketers do a good job and sales increase, everyone is happy. If the sales go down, marketers are one of those to be questioned.The marketing industry is also shifting and trends change very quickly.In the recent past, some changes have been happening.For example, in the area of content, there has been a shift from purely textual content and now images and video are a must.More recently, the AR and VR technologies have been adopted into marketing.These two technologies are changing marketing in big ways, especially VR.Still, there is one thing that seems to remain constant.Any changes in it can only be towards an increase in intensity but not a replacement.That thing is instant gratification.What is instant gratification?Instant gratification is the response or reaction of the brain when it gets what it wants. It is mainly an emotional response to the satisfaction of a de sire.Whenever you desire something and you get it, you experience pleasure as a result.That pleasure is registered in your brain and since pleasurable experiences are more preferred, you end up desiring more of such experiences.This naturally pushes you to want to get the things which make you happy.Even if the happiness will only last a short while.In some cases, the experience will even cost you more, but the power of emotions often beats the power of logic.This is how many people end up doing things which bring them short-term happiness at the expense of long-term benefits of restraining themselves.Consider the below examples of instant gratification:Hitting the snooze button instead of waking up â€" you know very well that you ought to wake up and prepare for work or exercise. These are important if you are to achieve your life goals. Instead, you choose to sleep for just 5 more minutes, only to end up doing so for 1 hour.Despite this happening many times, and you remember it th e next morning, you still follow the same path. Of course, the more you do it the more your brain strengthens that habit. But at the core of it all, is a desire to sleep more and work less.Eating fast foods instead of healthy foods â€" you probably decided that you want to become healthier this year. You promised yourself, and maybe your friend or spouse too, that you’ll stop eating junk food.But driving by McDonald’s could be the biggest temptation for you. You know you can have something better at home. You know the health benefits of home-made food and the health dangers of the fries and burgers. But you still go for the fries.Watching film series on a work night instead of sleeping early â€" “Have you watched it?” asks your friend. And it doesn’t take long to decide that you’ll watch the latest TV series tonight. It’s a busy day and you figure out that you need some rest.What are the pros and cons? It’s obvious the pros of sleep outweigh those of watching the ser ies. In any case, you can watch anything you want over the weekend.But strangely, you somehow can’t wait. You would rather sacrifice your sleep for entertainment tonight.These are common   examples of decisions made daily throughout the world.Decisions which despite being known to be wrong, are nonetheless made and implemented.It’s the world of instant gratification. People want good experiences now.Even when the experiences can wait, they would rather have them now.USING INSTANT GRATIFICATION FOR MARKETINGInstant gratification is a powerful force and when you use it in your marketing campaigns, you’re sure to reap the benefits.All you have to do is give your customers and prospects what they wantâ€"instantly or soonest possible.This can take different forms.It may be providing something immediately, for example a download. It can also take the form of providing it quickly such that, compared to the time it would have naturally taken, your delivery gets considered instant.Letâ €™s look at some ways you can implement this.Use the “Now” Messaging TacticSince it’s all about immediate satisfaction, you can show your ability and willingness to provide it using certain words.And the best word to use is “Now.”It can’t get any more instant than now.Some alternatives include “immediately,” “today,” “right now” and “don’t wait!”Using these words will create the impression that the benefit to be enjoyed is available immediately.This is a powerful message to your customers.Let’s look at an example. You will notice that these are common usages as you have most likely seen them. You may even have fallen for the “trick” going for the expected benefits.A Blog ExampleBlogs have become the epicenter of communications for companies.As much as there are interactions on social media, they often reference blog articles.This happens through companies posting links on their social media pages of articles on their blog.Why?They want you to visi t their blogs. The more you visit their blogs, the better for them.One of the biggest reasons is that it increases their online credibility which in turn improves their search engine ratings.Improving your search engine ratings has many benefits.It can both directly and indirectly increase your chances of getting more leads. With more leads, you have potentially more customers, resulting in higher sales and higher profits. This means business is good.But as always, the competition is tough. You’re not the only one with this knowledge or the only one going after these customers. So what do you do?You look for something to offer your blog visitors. This has to be something you’re sure they will love.Having done your market research and understood both your target market and target audience, prepare the solution and provide it. Now how you provide it is where the trick lies.Assuming you are giving away an e-book, here are two messages you could use.Non-Catchy MessageDownload our fr ee e-book and learn how to cook great meals.Cathy MessageGet this FREE e-book NOW and become a master chef!Apart from the difference in capitalization and number of words, do you notice something? Does the message sound the same in the two sentences?No.As much as both sentences convey a similar message, the second one does a better job in convincing the visitor to download the e-book. Here is a short analysis of the interpretation of the two messages:Get vs Download â€" you have to ask yourself some questions here. Do people prefer working for something or getting something? Obviously, people prefer getting something. The less work involved, the better. The word “get” implies that there is little effort involved.Both the words “Download” and “Get” are verbs as used here, so there is action involved. But when you tell someone to download something, they ask themselves some questions.What is the size of the e-book? Do I have enough space to save it? How long will I wait fo r it to download? Is it worth the wait?Telling them to “get” may also be subject to questions. But given the above four questions, you will at least reduce the number to zero. Getting says that it’s just a matter of taking it and reading it. But downloading brings about questions of internet speed, extra web pages loading, ads etc.Capitalization â€" the word “free” is in both sentences. But when it’s capitalized in the second one, there is emphasis. No visitor will read that sentence and miss out the word. There have been many studies pointing to the desire for consumers to get free stuff.When you selectively use capitalization, it brings out the message better. It becomes clear that there are no costs involved.Using the word “NOW” this is where it gets interesting and the pleasure principle gets to work. Nothing beats getting something now, at least for the majority of people. And the best thing is, even if the material was not the best, at least the visitor didn†™t wait for long to prove it.From the visitor’s perspective, they didn’t take too long to be able to rate the book. Remember that the point is to get the book downloaded.The issue of the content being worthy is a different oneâ€"important all the same. And you have the responsibility to ensure your content is of value.The important thing here is that the visitor got the book as soon as possible. In other words, he got it NOW.That’s what he wanted and he got it because you provided the means to it.When he leaves your blog, he can testify that he got what he wanted.If you made the material good and through it convinced the reader that you’re worth buying from, then he will become your customer. And what he experienced, he will share with others too.Doing something vs becoming someone â€" the other thing that comes out in the second sentence is the promise of becoming someone. In comparison, the first sentence promises the ability to do something. Which is better?The ability to do something might be temporal. It may come with much excitement but the ability may not materialize always, especially in view of challenges.For instance, you might have the ability to prepare great meals, but what if they take longer than you expect?In contrast, think about becoming a master chef. Preparing great meals becomes a natural ability you possess. If you are to prepare a meal which takes time, your mastery will help you develop a way around the time issue.This is why it’s easy for those into cooking to develop new recipes compared to us who only cook for the sake of eating. For them, there is satisfaction in the cooking.They will even be happy to just cook for others without having to eat.Thus, the second sentence has a better promise than the first one.And for that reason, it will get you what you want, whether it is email addresses, registrations for a class etc.Make Big (but Attainable) PromisesAlong the lines of making promises, part of winning using instant grati fication is through big promises.The key word here is “big.” But be careful not to over-do it. You cannot afford to lie to your customers and prospects. You’re better off gaining trust slowly than fast then losing it.Whatever promise you make, it has to be attainable. Don’t just be sensational about it.Before claiming that the product you’re offering will improve the life of someone, test it.Have you used it yourself? Do you personally know someone who has used it? Did it make the difference you are claiming it will make?Be sure to handle this part of the campaign well and ascertain the attainability of the promise. From there, you can go ahead and make the big promise.If there is one thing you need to keep in mind all along, is that instant gratification must provide two things. The desirable thing and the immediate means to get it.For a successful promise in your marketing campaign, these two ingredients are a must:1. The end result â€" promises are things which you have been assured of getting at a later time. Parents often promise their kids gifts for good performance in school. Managers promise employees rewards e.g. promotions, for improved productivity. Promises are all over.But what makes one promise stand out from others is the value it holds. And the value it holds has to do with the current situation someone is in and how it affects them. Once you know how bad the situation in someone’s life is, then you’re better able to make a big and relevant promise.2. The short time frame â€" making a big and relevant promise is one thing, but attaining it is different. Attaining a promise can be affected by either the difficulty involved or the time required.The difficulty involved should be dealt with at the product or service production level. Whatever you offer should make it easy to achieve the end goal. There should be no inconveniences which customers must endure for the sake of getting the result.After making the usage of the product conve nient, then make it deliver in record time. If other solutions give results after a month, let yours do so after two weeks.If others solve the problem in 3 months, do so in one. Just make sure the results are permanent and of high quality.A Toothpaste ExampleThere are many toothpaste manufacturers but one of the most popular is Colgate-Palmolive.This is a big conglomerate that has been in business since 1928, although the beginnings date as far back as 1806.There is one toothpaste produced by this company and it’s called Colgate Optic White.This is meant for whitening teeth more than any other toothpaste made by the brand.Among the toothpastes under the “Optic White” label, one called Express White promises to whiten teeth in just 3 days. Clearly, the product is meant for impatient consumers. And it happens that there are many of those.For obvious legal reasons, they company was careful enough to provide some explanation to their claim.There are conditions to be met in order t o achieve the “4 Shades visibly whiter teeth” goal.And going by some comments on the product’s page, the product works as marketedâ€"at least for some people. Source: ColgateIf you wanted to have whiter teeth and you saw that tube, wouldn’t you buy it? Especially if you’ve struggled getting your teeth whiter for some time?That’s the same thing that happens when you tell people that the promise you’re making won’t keep them waiting.The more they wait, the more frustrated they become and start doubting your ability to keep your word.Sell OnlineOne of the commonest ways of satisfying consumers instantly is by giving them the opportunity to buy anything instantly. This is achieved through e-commerce.If you can set up an online store for your products and/or services, you’re on your way there.And here’s the interesting bit: even for physical products, knowing that the delivery will arrive 2 days later doesn’t make it less satisfying.Why?They have already bought it and so they own it.This is opposed to the need to wait 2 days before going to the store to buy the product. And to prove that they own it, they can call the company an d ask about “their” purchase. Even the seller refers to it as such.Have you seen the words, “Click here to track your delivery” on online stores? As long as the transaction is over, the product is yours.If you look at the success of Amazon, you’ll understand how this works. In fact, it works so well that Amazon is taking things a notch higher. They are already doing same-day deliveries. Can things get any better than that?It has been reported that Amazon is also planning to use drones for deliveries. So now it’s not only faster, but also more fun.Drone deliveries promise faster and convenient purchases and even before Amazon gets started, someone else already is. If you sell any product, you can consider using Flirtey for drone deliveries to your customers in record time. Running an online store is one way of telling customers that they can get what they want immediately.Of course, there are many things which go into running a successful online store.And one of them, to ensure instant gratification is not hindered, is to make your site load faster. Also design the checkout process to be quick.Provide 24/7 Chat and Phone SupportEvery business hoping to have loyal customers must invest heavily in customer relationship.This may include having a CRM system as well as having a dedicated team offering customer support.But this may not be enough.As we become more of a global community and business look for customers all over the world, the issue of time zones becomes real.Take for instance a business located in Seattle, Washington. It operates during the day and closes in the evening. This business manages to get two new customers. One lives in the neighborhood while the other is in South Korea. This is a SaaS (Software as a Service) business.The American customer is an entrepreneur looking to launch his startup and needs the software part to be up and running.So he buys the service and faces some challenges during set up. It’s 2.00 AM (entrepreneurs of ten work odd hours) and he needs assistance.Does he wait six hours to get one of your staff to help him set up? And this is the same person who bought your service because your website said “Get started NOW?”Unless he can’t get a better deal elsewhere, waiting may not be an option.Consider the South Korean customer. The local time in his country is 16 hours ahead of the Seattle business. He wakes up in the morning, searches for a SaaS solution and likes the Seattle-based solution. Just like the American entrepreneur, he faces challenges, what does he do?To keep these customers, you have to go an extra mile. Understanding that the global economy is a 24/7 economy, implement solutions which will handle all customers.If hiring a 24/7 customer support team is not feasible, go the technology way and implement a chatbot.You can also use the services of customer support agencies. They will learn your products and services then supplement your daytime staff.When a customer wants help, he seeks to get it immediately.In many cases, they have left other solution providers, believing that you’re the best. Can you really afford to disappoint them?Include AR in Your StrategyIf you want to sustain your customers’ loyalty, you have to keep giving them great experiences. And what else provides infinite possibilities if not technology?The Augmented Reality technology offers a great marketing tool. AR is no longer a strange Sci-Fi idea but a reality many businesses have embraced.It’s ability to enhance the physical environment   by adding other things to it is what makes it great.How do you use this for marketing?Buying new shoes exampleImagine that you want to buy a new pair of shoes. Where do you check first?Amazon?If yes, then you took the bait. That’s instant gratification at work (ref: section on selling online).Anyway, Amazon is a big success and who doesn’t like the convenience of online shopping?So, you do your search and find a cool pair. You instantly l ike it and want to buy it NOW.The size is what you know your size is and the color is just perfect. But something is missing.Is this really the best pair? How will you look in these new shoes?Well, there’s only one way to find out. Buy, have them delivered and fit to see how you look.But what if it doesn’t turn out as great as you thought?Well, one company has the solution to that. And it’s not just another company. This is one you certainly know. You probably have owned some pairs of shoes made by them.Who are they?Converse.Converse used AR to develop an app which helps you see how the shoes you want to buy will look on you even before buying. Check out the video below. Talk of instant gratification.Converse gives potential customers the ability to “wear” their shoes and show them off on their social media pages.This is one perfectly-crafted marketing strategy. It gives prospective customers the opportunity to enjoy the new shoes NOW. And as they enjoy and brag about “t heir” new shoes, they market the product by sharing the photos.The hype will make others download the app and use it. More downloads mean people are loving the app and the experience.What’s the next logical step after enjoying the experience and saying you have shoes you don’t really have? Is it not buying?Both the customer and business get what they want. The customer gets his shoes as the business gets the sales it wanted.It’s a win-win situation.CONCLUSIONInstant gratification will not be phased out by evolution or technology. If anything, as technology gives us a faster life, instant gratification can only increase.As a business owner or marketer, you will do well to tap into this. Know what exactly your target market wants, produce it then craft the right message about it. You will then realize that consumer desires and business growth are related after all.

Thursday, May 21, 2020

The Millennium Development Goals Paper - 2073 Words

Tessa Trumbauer, Marissa Vivori, Annaliese Vojnich 4 November 2016 GLOB 3100 E Millennium Development Goals Paper Over 15 years ago, the World Health Organization set a goal to halt and reverse the incidence of tuberculosis. Millennium Development Goal #6 is combat diseases like Malaria, AIDS, and tuberculosis. The international community has worked together using preventative and treatment measures in efforts to reach this goal and eradicating diseases. While tuberculosis is a quickly spreading and multifaceted disease, the goal has had to adapt to the changing nature of the disease. Factors such as education, economics, and technology play important roles in eradicating tuberculosis across the world (Skolnik, 2012). While there is an extremely low prevalence of tuberculosis in developed countries, tuberculosis runs rampant and is harder to reach and combat in poorer and developing countries, particularly sub-saharan Africa and south-east Asia. Tuberculosis is one of the infectious diseases health experts and advocates are working to eliminate. Additionally, they hope to improve health access a nd reduce health disparities to prevent the spread of future infectious disease. Tuberculosis has existed for hundreds of years, taking on many names including â€Å"the White Plague† and â€Å"consumption† before it was named by medical professionals. Many public health efforts, such as improving hygiene, have aided in the reduction of tuberculosis cases worldwide. Treatment efforts andShow MoreRelatedIs The Best Method For Development Sustainable Development Goals?1490 Words   |  6 Pagesto be addressed in this paper pertains to the notion that the best method for development is to set clear, measurable goals such as the Millennium Development Goals. In particular, I will first discuss the arguments supporting and questioning this assertion from a number of authors. 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Essay1470 Words   |  6 PagesIntroduction The aim of this paper is to try and give an understanding of â€Å"sustainability† to the reader and look into the various ideas surrounding the 3 pillars of a sustainable world. I am going to take you through the 3 topics in question separately before looking into whether or not sustainability is now even possible given the destruction we have already caused to the planet. I will also look into the millennium development goals as set out by the United Nations where in goal 7 they aimed to â€Å"ensureRead MoreThe Millennium Development Goals : A Global Vision For The Future1447 Words   |  6 PagesAbstract On September 8, 2000, the United Nations Millennium Summit concluded with the adoption of the Millennium Declaration as a global vision for the future. In the following years, the Millennium Development Goals (MDGs) evolved in an effort to save the Declaration from slipping into oblivion. They created a momentum that brought the issue of development back on the international agenda, overcame aid fatigue and galvanized the public. With the MDGs’ expiration date of 2015 fast approaching, theRead MoreApplication Of Social Work At The Millennium Summit768 Words   |  4 PagesAPPLICATION TO SOCIAL WORK In September of 2000 at the Millennium Summit world leaders gathered to adopt the UN Millennium Declaration that focused on changing their nations to reduce extreme poverty by the year 2015. The goals they declared are called the Millennium Development Goals. These goals address income poverty, hunger, disease, lack of adequate shelter, and exclusion. They promote gender-equality, education and environmental sustainability (†¦..). Goals 3, 4 and 5 all address in one way or anotherRead MoreThe Anti Poverty Programs And Activities Of International Non Governmental Organizations840 Words   |  4 Pages My paper will look into the following research question: did the anti-poverty programs and activities of international non-governmental organizations (INGOs) contribute in achieving Goal 1 of the Millennium Development Goals (MDGs), which is to eradicate extreme hunger and poverty, in some South Asian and sub-Saharan African nations? Since NGOs play an active role in eradicating extreme poverty at the local and international level, I chose to look into the anti-poverty programs and strategies implementedRead MoreNigeria s Strong Economic Track Record Burden Of Disease877 Words   |  4 Pages(World Health Organization, 2015). This type of economic growth can reduce poverty, improve standards of living by offering proper education, provide quality healthcare, and repair infrastructure, which will help reduce injuries related deaths. This paper will attempt to explain that despite Nigeria’s strong economic track record their burden of disease is still running rampant, also the re are many leading health indicators that need to be readdressed, and finally the steps Nigeria is taking to combat

Wednesday, May 6, 2020

Analysis Of The Film Beasts Of The Southern Wild

The film, Beasts of the Southern Wild, tell the story of a rural community called Bathtub in Southern Louisiana to induce themes of classism and community ties. Behn Zeitlin does a great job reminding us of our connection with each other and the world around us. The Americana aesthetic of the film mirrors our hero’s resiliency in the face of destruction. At stake in this aesthetic and exploration of these politically charged themes is an interpretation on how we can connect to each other across racial, economic, and social divides. Bathtub would appear to be a population in the depths of poverty. To the colorful inhabitants, it’s their sanctuary. Everything that they salvages, built by hand, caught, or grown. Bathtub definitely has its own culture and it is nothing like the city on the other side of the levee. The people that inhabit Bathtub are generations of people that have learned from the previous generations. This is all normal to them. The Bathtub community definitely lives in a collectivistic culture where everyone works together and supports each other (Arnett, 2011). This is apparent during several scenes in the movie. Right after Bathtub floods the community is looking for each other. They finally get together and have a huge feast. They are trying to rebuild their community. They are all opposed to leaving and they resist when they are taken away. They all run away from the shelter and eventually make their way back to Bathtub. In oppositionShow MoreRelatedLiterature Review - Rep resentation of Women in Walt Disney Cartoon Characters.3370 Words   |  14 Pagescompany was reincorporated as Walt Disney Productions in 1929. Cartoon -It has various meanings, based on several very different forms of visual art and illustration. 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Gregor Mendel Free Essays

Who was Gregor Mendel? Mendel was a scientist who gained a substantial amount of fame from his study of genetics. He studied the pea plant and its inheritance of certain traits. 2. We will write a custom essay sample on Gregor Mendel or any similar topic only for you Order Now What contributions did he make to science? His study of genetics led to an increase interest in the study of genetics. His biggest contribution to the study of science was his discovery of particulate inheritance, dominant and recessive traits, genotype and phenotype, and the concept of heterozygous and homozygous. . Which species did he work with? Mendel worked with the simple pea pod plant in his 8 year science experiment 4. State his 4 hypothesis The first part, or law, states that, â€Å"Alternative versions of genes account for variations in inherited characters. † The second law states that, â€Å"For each character trait, like height, color, texture, etc an organism inherits two genes, one from each parent. The third law declares that, â€Å"If the two alleles differ, then one, the dominant allele, is fully expressed in the organism’s appearance; the other, the recessive allele, has no noticeable effect on the organism’s appearance. † The fourth law states that, â€Å"The two genes for each character segregate during gamete production. † 5. Explain the concept of independent assortment The concept of independent assortment states that the emergence of one trait will not affect the emergence of another. For example, a pea plant’s inheritance of the ability to produce purple flowers instead of white ones does not make it more likely that it would also inherit the ability to produce yellow peas in contrast to green ones. 6. What conditions were overlooked by Mendel? Darwin’s theory that â€Å"if the wide variation observable in cultivated plants were caused by the changed conditions and increased nourishment experienced on being brought into cultivation, then this cause of variation must continue to act. † How to cite Gregor Mendel, Papers

Saturday, April 25, 2020

Lord of Dance

Introduction In Hinduism, there are three major deity figures which are Brahma, Vishnu and Shiva. They are often viewed in the Indian temples and presented with offerings, in the vital form of worship referred to as â€Å"Darshan†1. It requires the worshipper to make eye contact with the deity in order to receive blessings.Advertising We will write a custom essay sample on Lord of Dance specifically for you for only $16.05 $11/page Learn More Today we are looking at the Shiva Nataraja, which is one of three major deities in Hinduism. This paper looks at the relevance of the image of Shiva to the Hindu culture, and the disparity between its presence in a temple and display in a museum of art, away from the culture that identifies with it. Description The sculpture of Shiva Nataraja is displayed at Denver Art Museum. Like other Indian figures, Shiva has a slender frame that is characterized by precision of posture, and sharpness, as well as, its rel ation to dance. Shiva, The King of Dancers, is dancing at the center of a circle of fire that represents the universe surrounded by gods2. The dance is referred to as â€Å"Anandatandwa, and it represents the cosmic cycles â€Å"such as the daily rhythm of life, which entails birth and death†3. The god has his left leg raised across his body, and his right leg firmly on the ground, but bent at the knee. â€Å"Shiva is also holding a flame in his left upper arm, a drum in his right upper arm, and gesticulating with the lower arms†4. The dwarf at the foot appears to be staring at Shiva, who is heavily decorated with jewelry on his neck, wrists, and ankles5. The image of Shiva also has a hole at the bottom to make it easier to carry as shown in figure 2. The image of Shiva, as observed in the museum, is shown in figure 1 at the end of the paper. Background The bronze sculpture of Shiva, the demon god, was first presented to his worshippers in the period between the ninth and thirteenth centuries6. During this time, the Chola ruled over Tamilnadu and other parts of southern India. The Chola kings and queens fostered schools for the design and construction of exceptional bronze sculptures to serve as Hindu gods and goddesses known to them as â€Å"utsavamurtis†7. Initially, the deities could only be viewed by the noble people such as monarchs and priests, but they were later presented to the population for worship8. The design of the sculpture was precise, with the sculptors taking their time to bring out all the details including the â€Å"peak of the flames, the face of the dwarf at the right foot of the Shiva, and the elements defined by each hand†9.Advertising Looking for essay on cultural studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Elements of the image According to the museum label, this statue of Shiva Nataraja is from the Chola dynasty. 10 Considering the long process involve d in the creation of bronze idols, the Shiva Nataraja is exceptionally beautiful. Its construction was similar to that of making the bronze Buddha. The process is called lost wax casting.11It involves the construction of the first sculpture from clay, which is then dried before heating it in a kiln to remove the wax. After they are certain that all the wax has melted, the clay sculpture is dipped in hot melted bronze. After it has dried, the clay is removed and the bronze sculpture polished. Once the image is ready, a ceremony is performed. This involves carrying the statue onto the street for people to perform a â€Å"Darshan†12. Alternatively, the statue can be displayed in the temple for worshippers to present their offerings in the form flowers or covering it with a white scarf13. Even though the image of Shiva is in a museum instead of a temple, people still take their time to visit the Denver Art Museum to view the image. Viewers sit in front of the image and spend hour s staring at the four armed bronze Shiva dancing as they meditate14. Other people just enjoy the beauty of native art. Viewers are provided with various information about the image including its name as â€Å"God Shiva, Lord of the Dance (Nataraja), its place of origin, (South India, Tamil Nadu), the era in which it was first developed (1100, Chola dynasty), the material used for its construction (bronze), and the gallery in which it is part of (Dora Porter Mason Collection donated in 1947)15. On the image, a Shiva is proposing a dance position in a fire circle. He has multiple hands sticking out from his body and we can clearly see that some of them are holding objects. And Shiva is standing on a baby looking figure, which is the demon-the bad guy. He has a mermaid looking figure in his hair, which decided as the reference of â€Å"Gengi River†.16 This information is presented in figure 3 shown at the end of this paper. The image of Shiva, King of dancers is just under 37 i nches high. It was donated to the Denver Art museum by the Dora Porter Mason Collection in 1947 and received by the then director, Dr. Otto Karl Bach. Dr, Bach had an astute appreciation for Asian art, and remained director for thirty years in the period between 1944 and 197417.Advertising We will write a custom essay sample on Lord of Dance specifically for you for only $16.05 $11/page Learn More Impact of the image The idol of Shiva Nataraja, which was originally found in South India, is currently placed on the fifth floor of the Denver Art Museum. It is the largest image of Shiva that is available on display, which provides its viewers with insight and awe as it portrays the culture of Hinduism. The sculpture has a rich symbolism that portrays the religious elements of south India that serves to â€Å"remind the dutiful Hindu that life is a spiritual process that is eternally subject to change†18. The image has the ability to draw a viewer wit h its multiple arms that seem to be entangled in its body, in addition to the beating drum, which creates the impression of a rhythmic sound signifying change and imbalance of the material world19. The image of Shiva is displayed in the Denver art Museum as part of the Asian art collection along with other images from China, India, Japan, and other parts of south Asia. Most of the art collection was donated by the countries where the art was most valued as a representation of Asian artists and artisans. The images are open for viewing on any day of the week, except Sunday. The placement of the sculpture in a Naudi, as shown in figure 4, was aimed at providing viewers with the impression that the statues are in the temple. 20However, this effect is not achieved since the image of a god is more valuable in a temple where Hindus can make their offerings; something that cannot be achieved in a museum21. By displaying the statue in a museum, art enthusiasts can appreciate the art of vari ous cultures especially the numerous forms of worship that are practiced in Asia. It will also help to expose the Indian culture for scholars to study it. But without the environment, this sculpture lost the meaning to being a bronzed Buddha because they never created mean to be in the museum. They meant to be meditated in the temple, or offered and â€Å"Darshan† on the street in order to achieve the practice and devotion of the Shiva. Conclusion The sculpture of Shiva has a vital religious purpose in Hinduism. The mannerisms of Shiva portray him as rejecting darkness and ignorance in his dance, which Hindus believe to resemble the spray of the sacred River Ganges22. Such implications of the image can only be observed if the image remains with the people in a temple, where the worshippers can relate to it at a spiritual level23.Advertising Looking for essay on cultural studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More This effect cannot be obtained from the image of Shiva in the museum. The Museum has provided an appealing environment (Nauda) for the deity, where it is placed on orange stone, with light coming from the front such that it produces an equally entangled shadow on its background. However, the effect of the sculpture in the museum is not as significant as when it is in a temple. The museum has made an effort to preserve its original purpose though it would be better placed with worshippers in a temple, rather than scholars in a museum. Locking the idol of Shiva in a museum prevents worshipers from presenting their offerings, which are made in front of the deity statues. Keeping the statue in the museum has resulted in the loss of its original meaning, which comprised a street festival, â€Å"Darshan†, and offerings. Images taken from the museum Figure 1: sculpture of Shiva, king of dancers, in Denver Art Museum Figure 2: Showing the hole at the bottom that makes it easy to ca rry Figure 3: Marking provided to identify the sculpture of Shiva Figure 4: The Naudi, which helps to create an atmosphere like the temple Bibliography Anonymous. â€Å"Lord of the dance.† Humanities – ProQuest Central, 2002: 23(6), 52 – 53. Dalal, Roshen. The Essentials of Hinduism. New York: India Abroad Press, 2010. Denver Art Museum. Asian Art. 2012. Web. Maxwell, Robyn. â€Å"Shiva as Lord of the Dance [Nataraja].† Artonview, 2008: 54, 42-43. Footnotes 1 Roshen Dalal, The Essentials of Hinduism, (New York: India Abroad Press, 2010). 2 Roshen Dalal, The Essentials of Hinduism, 2010. 3Anonymous, â€Å"Lord of the dance,† Humanities – ProQuest Central, (2002) 23(6), 52. 4Denver Art Museum, Asian Art, (2012). 5Denver Art Museum, Asian Art, (2012). 6 Anonymous, â€Å"Lord of the dance,† Humanities – ProQuest Central, (2002) 23(6), 53. 7Roshen Dalal, The Essentials of Hinduism 8Anonymous, â€Å"Lord of the dance,† 2002, 23(6), 53. 9Roshen Dalal, The Essentials of Hinduism, 2010. 10 â€Å"Label of lord of Dance†, Denver Art Museum, 2012 11 Sarah Getzelman, Asian Art and the Museum, University of Denver, 2012 12Robyn Maxwell, â€Å"Shiva as Lord of the Dance [Nataraja],† Artonview, (2008): 54, 42. 13Roshen Dalal, The Essentials of Hinduism 14 Denver Art Museum, Asian Art, (2012). 15Denver Art Museum, Asian Art, (2012). 16Sarah Getzelman, Asian Art and Museum, University of Denver. 2012 17Denver Art Museum, Asian Art, (2012). 18Roshen Dalal, The Essentials of Hinduism, (New York: India Abroad Press, 2010). 19 Denver Art Museum, Asian Art, (2012). 20 Denise Tuener, Denver Art Museum speaker, 2012 21 Robyn Maxwell, â€Å"Shiva as Lord of the Dance [Nataraja],† Artonview, (2008): 54, 42. 22 Robyn Maxwell, â€Å"Shiva as Lord of the Dance, 2008: 54, 42. 23 Robyn Maxwell, â€Å"Shiva as Lord of the Dance, 2008: 54, 42. This essay on Lord of Dance was written and submitted by user Abrielle Anthony to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Wednesday, March 18, 2020

Free Essays on 20th Century Cuban Immigration

Cuban Nationalism For several reasons, Cubans have a very strong sense of "Cubanidad," cultural identity. This sense of cultural identity comes partially from a sense of placeCuba as an island has clearly defined boundariesand partially from the homogeneity of language and shared culture. It is a major factor in the relative stability of the revolutionary government in Cuba and in the stability of the Cuban community in the United States. Despite the fact that within the Cuban-American community there is a great deal of political contention, the community forgets its differences in taking care of its own. One of the practical problems service providers face in working with newly-arrived Cubans is that they can function so comfortably within the Spanish-speaking Cuban-American communities: There is little motivation to learn English or move away to areas where there are better jobs. Cuban Immigration to the United States Given the closeness of Cuba to the United Statesboth geographical and, before the 1959 revolution, economicit is no surprise that there has always been movement of people between the countries. The 1910 census showed that there were officially 15,133 Cubans living in the United States, and a report on immigration to Congress at the time included data on 44,211 Cubans. In 1959, an estimated 124,000 Cubans were living in the United States. In the early years of the revolutionary government, an additional 215,000 moved here, and now the Cuban community is well over a million. As we mentioned above, the center of that community is in Miami, but there are sizable communities in other cities in Florida and in New York, Illinois, and California as well. The existence and size of the Cuban community in the United States is a result of both "push" and "pull" factors. The revolutionary government's inflexible attitude toward dissent, and its imperviousness to demands that dissenters make, probably constitute the greatest... Free Essays on 20th Century Cuban Immigration Free Essays on 20th Century Cuban Immigration Cuban Nationalism For several reasons, Cubans have a very strong sense of "Cubanidad," cultural identity. This sense of cultural identity comes partially from a sense of placeCuba as an island has clearly defined boundariesand partially from the homogeneity of language and shared culture. It is a major factor in the relative stability of the revolutionary government in Cuba and in the stability of the Cuban community in the United States. Despite the fact that within the Cuban-American community there is a great deal of political contention, the community forgets its differences in taking care of its own. One of the practical problems service providers face in working with newly-arrived Cubans is that they can function so comfortably within the Spanish-speaking Cuban-American communities: There is little motivation to learn English or move away to areas where there are better jobs. Cuban Immigration to the United States Given the closeness of Cuba to the United Statesboth geographical and, before the 1959 revolution, economicit is no surprise that there has always been movement of people between the countries. The 1910 census showed that there were officially 15,133 Cubans living in the United States, and a report on immigration to Congress at the time included data on 44,211 Cubans. In 1959, an estimated 124,000 Cubans were living in the United States. In the early years of the revolutionary government, an additional 215,000 moved here, and now the Cuban community is well over a million. As we mentioned above, the center of that community is in Miami, but there are sizable communities in other cities in Florida and in New York, Illinois, and California as well. The existence and size of the Cuban community in the United States is a result of both "push" and "pull" factors. The revolutionary government's inflexible attitude toward dissent, and its imperviousness to demands that dissenters make, probably constitute the greatest...

Monday, March 2, 2020

Biography of Lorenzo de Medici

Biography of Lorenzo de' Medici Lorenzo de’ Medici, (January 1, 1449 – April 8, 1492) was a Florentine politician and one of the most prominent patrons of arts and culture in Italy. During his reign as de facto leader of the Florentine Republic, he held together political alliances while sponsoring artists and encouraging the peak of the Italian Renaissance. Fast Facts: Lorenzo de' Medici Known For: Statesman and de facto leader of Florence whose reign coincided with a boom in the Italian Renaissance, thanks largely to his patronage of arts, culture, and philosophy.Also Known As: Lorenzo the Magnificent Born: January 1, 1449 in Florence, Republic of Florence (modern-day Italy)Died: April 8, 1492 at Villa Medici at Careggi, Republic of FlorenceSpouse: Clarice Orsini (m. 1469)Children: Lucrezia Maria Romola (b. 1470), Piero (b. 1472), Maria Maddalena Romola (b. 1473), Giovanni (b. 1475), Luisa (b. 1477), Contessina Antonia Romola (b. 1478), Giuliano (b. 1479); also adopted nephew Giulio di Giuliano de Medici (b. 1478)Quote:  Ã¢â‚¬Å"What I have dreamed in an hour is worth more than what you have done in four.†Ã‚   Medici Heir Lorenzo was a son of the Medici family, who held political power in Florence but also held power by virtue of the Medici Bank, which was the most powerful and respected bank in all of Europe for many years. His grandfather, Cosimo de’ Medici, cemented the family’s role in Florentine politics, while also spending a great deal of his vast fortune on building up the city-state’s public projects and its arts and culture. Lorenzo was one of five children born to Piero di Cosimo de’ Medici and his wife, Lucrezia (nee Tournabuoni). Piero was at the center of Florence’s politics scene and was an art collector, while Lucrezia was a poet in her own right and befriended many philosophers and fellow poets of the era. Because Lorenzo was deemed the most promising of their five children, he was brought up from a young age with the expectation that he would be the next Medici ruler. He was tutored by some of the top thinkers of the day and accomplished some notable achievements- such as winning a jousting tournament- while still a youth. His closest associate was his brother, Giuliano, who was the handsome, charming â€Å"golden boy† to Lorenzo’s plainer, more serious self. The Young Ruler In 1469, when Lorenzo was twenty years old, his father died, leaving Lorenzo to inherit the work of ruling Florence. Technically, the Medici patriarchs did not rule the city-state directly, but instead were statesmen who â€Å"ruled† via threats, financial incentives, and marriage alliances. Lorenzo’s own marriage took place the same year he took over from his father; he married Clarice Orsini, the daughter of a nobleman from another Italian state. The couple went on to have ten children and one adopted son, seven of whom survived to adulthood, including two future popes (Giovanni, the future Leo X, and Giulio, who became Clement VII). From the very beginning, Lorenzo de’ Medici was a major patron of the arts, even more so than others in the Medici dynasty, which always place a high value on the arts. Although Lorenzo himself rarely commissioned work, he often connected artists with other patrons and helped them get commissions. Lorenzo himself was also a poet. Some of his poetry- often concerned with the human condition as a combination of the bright and lovely alongside the melancholy and temporary- survives to this day. Artists who enjoyed Lorenzo’s patronage included some of the most influential names of the Renaissance: Leonardo da Vinci, Sandro Botticelli, and Michelangelo Buonarroti. In fact, Lorenzo and his family even opened their home to Michelangelo for three years while he lived and worked in Florence. Lorenzo also encouraged the development of humanism through the philosophers and scholars in his inner circle, who worked to reconcile the thought of Plato with Christian thought. The Pazzi Conspiracy Because of the Medici monopoly over Florentine life, other powerful families vacillated between alliance and enmity with the Medici. On April 26, 1478, one of those families came close to toppling the Medici reign. The Pazzi conspiracy involved other families, such as the Salviati clan, and was backed by Pope Sixtus IV in an attempt to overthrow the Medici. On that day, Lorenzo was attacked, along with his brother and co-ruler Giuliano, in the Cathedral of Santa Maria del Fiore. Lorenzo was wounded but escaped with minor wounds, in part thanks to the assistance and defense of his friend, the poet Poliziano. Giuliano, however, was not as lucky: he suffered a violent death by stabbing. The response to the attack was swift and harsh, both on the part of the Medici and Florentines themselves. The conspirators were executed, and members of their families were also severely punished. Giuliano left behind an illegitimate son, Giulio, who was adopted and raised by Lorenzo and Clarice. Since the conspirators acted with the blessing of the pope, he attempted to seize Medici assets and excommunicated all of Florence. When that failed to bring Lorenzo around, he tried allying with Naples and launched an invasion. Lorenzo and the citizens of Florence defended their city, but the war took its toll, as some of Florence’s allies failed to come to their aid. Eventually, Lorenzo personally traveled to Naples to forge a diplomatic solution. He also commissioned some of Florence’s best artists to travel to the Vatican and paint new murals in the Sistine Chapel, as a gesture of reconciliation with the pope. Later Rule and Legacy Although his support for culture would ensure his legacy was a positive one, Lorenzo de’ Medici made some unpopular political decisions too. When alum, a hard-to-find but important compound for making glass, textiles, and leather, was discovered in nearby Volterra, the citizens of that city asked Florence for help mining it. However, a dispute soon arose when the citizens of Volterra realized the real value of the resource and wanted it for their own city, rather than the Florentine bankers assisting them. A violent insurrection resulted, and the mercenaries Lorenzo sent to end it sacked the city, permanently marring Lorenzo’s reputation. For the most part, though, Lorenzo attempted to rule peacefully; the cornerstone of his policy was to maintain a balance of power among the Italian city-states and to keep outside European powers out of the peninsula. He even maintained good trading ties with the Ottoman Empire. Despite his efforts, the Medici coffers were drained by their spending and by bad loans their bank supported, so Lorenzo began trying to fill the gaps through misappropriations. He also brought the charismatic friar Savonarola to Florence, who preached about the destructive nature of secular art and philosophy, among other things. The sensationalist friar would, in a few years’ time, help salvage Florence from French invasion, but would also lead to the end of Medici rule. Lorenzo de’ Medici died at the Villa Medici at Careggi, on April 8, 1492, reportedly dying peacefully after hearing the day’s Scripture readings. He was buried in the Church of San Lorenzo, alongside his brother Giuliano. Lorenzo left behind a Florence that would soon overthrow Medici rule- although his son and his nephew would eventually return the Medici to power- but he also left behind a rich and vast legacy of culture that came to define Florence’s place in history. Sources Kent, F.W. Lorenzo de’ Medici and the Art of Magnificence. Baltimore: John Hopkins University Press, 2004.â€Å"Lorenzo de’ Medici: Italian Statesman.† Encyclopaedia Britannica, https://www.britannica.com/biography/Lorenzo-de-Medici.Parks, Tim. Medici Money: Banking, Metaphysics, and Art in Fifteenth-Century Florence. New York: W.W. Norton Co., 2008.Unger, Miles J. Magnifico: The Brilliant Life and Violent Times of Lorenzo de’ Medici. Simon Schuster, 2009.

Friday, February 14, 2020

2 tpoic Assignment Example | Topics and Well Written Essays - 750 words

2 tpoic - Assignment Example Philippines can be considered as the most westernized country in Asia. It has been colonialized by Spain for 330 years and by United States for few years. So it can be said that the country is very religious and westernize in orientation. The semi-feudal economic and political set up in the Philippines could be ascribed to the Spaniards feudal influences and its inability to become truly independent and to progress during the previous decades was due to its dependency to United States and its extensions, the IMF and WB. For decades, the country has been ruled by its oligarchs where its economic gains are only shared by few. Its political landscape was also marked by political upheavals experiencing three revolutions to depose a president. The country however has one of the highest literacy in the world and also have one of the highest number of English speaking people in the world. Its workers are known to be skilled and many left the country for greener pastures. Some reforms were instituted in the aftermath of the 1997 Asian Crisis which strengthened its economic fundamentals. The growing number of its educated citizens are beginning to demand better governance thus prompting the government to implement economic reforms albeit in a gradual phase. The biggest challenge for the country however was how to stamp out corruption as it had beset the country for decades. Recently, a campaign to clean the government seem to be fruitful as the country are showing gains in economics despite the recent financial recession. In fact, CNN dubbed the country as the most resilient while Bloomberg named Philippines as the fastest growing economy in the world. 1. The three best source that I found that during my exploratory research are from World Bank report, Bloomberg and CNN. These sources are considered best during my exploratory research because they are credible and reliable that relies their report on hard facts and figures than opinion. These

Saturday, February 1, 2020

Case Study 11-2, Dealing with Traffic Jams in London

11-2, Dealing with Traffic Jams in London - Case Study Example Project model provides essential information required in the implementation face. Integration of the technology proposed by the project was a challenge since the technology kept changing. The design of the streets does not provide an opportunity for mounting the cameras. The positioning of the cameras required clear roads, which would facilitate the relaying of the pictures. The project faced a political risk since the mayor of the city wanted to build his reputation. The fear of failure was a menace that the project had to deal with. Inadequate experience in the application information technology was another challenge that the project faced. The management strategy that I would recommend for the project include outsourcing competent personnel in the field of information technology to jump start a pilot project in a few streets in the city. Rolling the project in the whole city at one time could not yield effective result. Strategic development of checks and balances for the project would help to avoid inconveniencies. Project methodology identified five critical areas that it would address in piloting the project. Selection of technology for the five key areas was a step taken in order to reduce risks. Tendering of the project to large cooperation was a wise move since large corporations have the ability to meet big project. Provision of small tenders to individuals could help in making effective management of the project (Wysocki, 2011). Management of tenders by Deloitte & Touche was geared towards achieving the best result. After the selection of the best bidder, the project rolled out. Management of the project by a firm like Deloitte was a wise decision since it helped the city government to monitor the work without the political interference. The approach that was developed in the project methodology was appropriate since it eliminated risks that the project

Friday, January 24, 2020

GOOD STUFF :: essays research papers

April 19, 2001--Tennessee State University has renamed the Heiman Street Residential Complex the Harold E. Ford Sr. and John N. Ford Residential Complex. The Ford brothers were joined by other family members for ceremonies help April 18 on the grounds of the complex. "It is wonderful to see so many senators here today; we can hold a budget meeting right now," Harold Ford said, as he pointed out dignitaries in the audience. They included Lieutenant Governor John Wilder, Deputy Governor Wendell Moore, Senator Gene Elsea, Senator Doug Henry, Senator James Kyle Jr., and Senator Randy McNally. After receiving commemorative gifts, the Fords surprised the audience with a gift to Tennessee State of $500,000. "This is a truly outstanding donation, and the Fords can be sure Tennessee State University will put it to good use," said TSU President James Hefner. There are 12 siblings in the Ford family, most of whom graduated from Tennessee State University. On hand for the presentation were brother Joe Ford; sisters Joyce Ford Miller and Ophelia Ford; nephews James Ford Jr. and Edmund Ford; and Autumn Ford, John Ford’s daughter. Harold Ford Jr., U.S. Representative, relayed his regrets for not being able to attend, as did Governor Don Sundquist and former vice president Al Gore. "I am proud today," said Lt. Gov. Wilder. "Is it because of the bricks and mortar we are recognizing today? No, though we need bricks and mortar. Is it because of Tennessee State University? No, though that is reason to be proud. "I am proud because I look back to Purdy, Tennessee, where Otis Floyd [former president of Tennessee State University] attended school in a one-room schoolhouse. He let me walk by his side. I am proud when I think of Odell Horton [United States District Judge for the Western District of Tennessee] working in a cotton patch in Hardin County. He let me walk by his side. But nothing makes me prouder than this family. I love you; God bless you." U.S. Representative Harold Ford Sr. became the first African American from the state of Tennessee to be elected to Congress and served from 1975 until his retirement in 1997. Senator John N. Ford has served in the Tennessee State Senate since 1974. He has been a key supporter of Tennessee State University throughout his legislative tenure and played a significant role during the development of the $112 million master plan for campus improvement. Both Congressman Ford and Senator Ford are alumni of TSU who have continually supported the university throughout their careers.

Thursday, January 16, 2020

‘The Pit and The Pendulum’ by Edgar Allan Poe and ‘An Encounter’ by James Joyce Essay

An analytical study of ‘The Pit and The Pendulum’, ‘An Encounter’ and ‘The Pedestrian’, focusing on the themes of paralysis, entrapment and isolation The texts chosen for this study are: ‘The Pit and The Pendulum’ by Edgar Allan Poe and ‘An Encounter’ by James Joyce which, I feel, are appropriate as they provide comprehensive coverage of the themes analysed whilst managing to cover a historical period of some seventy years1. Poe’s piece is a dark, Gothic work which deals, in great depth, with the notion of both mental and physical paralysis encompassed in an entrapping and isolated atmosphere. Joyce, on the other hand, takes a characteristically more diverse and subtle approach to the concept of paralysis, cunningly concealing the theme within the stagnant surroundings of his Dublin. Verbal ‘entrapment’ is furthermore offered in the form of a dubious elderly man. The story ‘An Encounter’ by James Joyce amply exhibits many stylistic features associated with the modernist author – for example the use of epiphany or writing through first person narrative, with inner monologue to highlight the consciousness of the protagonist and also subtly divulge the feelings of others to the perhaps more ‘aware’ readership. However, Poe, on the contrary, chooses to play the cards of shock and terror in a style which is far more explicit and gruesome in comparison with Joyce’s incorporation of ambiguity. The theme of paralysis is key to Joyce’s work – the notion is implicit throughout Dubliners as a whole. With this idea comes its antithesis – escape – or with respect to ‘An Encounter’ and many of the other stories, thwarted escape. It is because of the character’s desire to achieve this freedom, that when the day fails to reach its high expectations, the stagnation and restrictiveness of the surroundings are powerfully reinforced – perhaps even confirmed. From the outset of the tale, Joyce ponders the notion of escape. Characters searching for such an escape, often describe how they would wish to travel afar to achieve it. So important, it seems, is this idea that the protagonist of the initial story of Dubliners, can be quoted of aspiring to exotic, foreign fantasy: ‘I felt that I had been very far away, in some land where the customs were strange – in Persia, I thought.’ This feeling is openly exhibited in ‘An Encounter’, as Joyce’s first person narrator states; ‘Real adventures, I reflected, do not happen to people who remain at home: they must be sought abroad.’ In the story, Joyce develops the theme in the form of an inner monologue – the thoughts of the protagonist dictating how his ‘Wild West’ adventures ‘opened doors of escape’. The method used is quite customary of the author- the thought processes of the boy (relating to escape) are ultimately what drive the tale, yet Joyce quietly conveys them through subtle, nondescript details. Joyce’s relationship with his hometown appears, like his works, slightly ambiguous. He may often be quoted of his distaste for the stagnant city2, succeeding in displaying it with an absence of enthusiasm, as a moribund, non-eventful hive. However, one feels that on reflection, after reading his work a subtle affection is undoubtedly apparent – perhaps Joyce’s time spent in exile3 incubated an innate longing for the city – Dublin’s entrapment being, perhaps, what fuelled this fascination with the petty happening of the city? Joyce’s relationship with the theme of entrapment in Dubliners is essential to the text: at times he appears intent, at others repelled. ‘An Encounter’ deals with methods of escape other than exotic foreign adventure, focusing on the attempt of two boys to ‘break out of the weariness’ of their everyday environment. Although, at first the prospect of adventure excites the young boys, there is constant undertone of anti-climax carefully intertwined into the story. Joyce writes from the first person point view, often through analepsis. It is perhaps because of this that a frequent air of frustration pursues the young schoolboys – it is as if the story is being recalled by a man embittered by the ‘restraining’ and ultimately paralysed city of Dublin. Quite often Joyce refuses to commit any fervent emotion to events, preferring to use lacklustre qualifying adverbs or adjectives; ‘†¦ We were all vaguely excited†¦ it was a mild sunny morning’ Joyce intently chooses to focus in on the most insipid details, usually choosing to focus on empirical sense experience – such as Mahoney’s grey suit or the ‘brown4 fishing fleet’- which works to suppress the buoyant atmosphere. This notion is also relative to the descriptive mood, which the author quite purposely generates through negative evocation of certain aspects: ‘†¦ The docile horses†¦ the drivers of groaning carts.’ This process of qualification through modifiers generates a subdued atmosphere parallel to that of the jaded inner-consciousness of the protagonists. The negativity which is now apparent in almost everything encountered appears to be an entrapping agent over the boys, who sulk into a resigned and somewhat resentful state, a state which is furthermore reiterated by the repetition of the adverb ‘too’: ‘It was too late and we were too tired to carry out our project of visiting the Pigeon House.’ Joyce has succeeded in presenting Dublin as an impotent city of circularity and entrapment. He is now anxious to erase the protagonist’s claim; ‘I was very happy’, from the audience’s memories, introducing words such as ‘solemn’, ‘sedulous’ and eventually even denotes the character’s thoughts as ‘jaded’. There is constant, yet suitable repetition of the adjective ‘tired’ – the day has become tedious, adventure and escape have proved elusive, and the encounter of a less than legendary sea-farer has confirmed that the protagonist will not find merriment in Dublin, forever doomed to live in the fantasies of comic book and literature. However, despite its lack of event, the day does provide the boys with one notable incident. Aspirations of escape having been superseded, Joyce begins a new paragraph focusing primarily on the silence and ‘stillness’ of the eventual situation: ‘There was nobody but ourselves in the field. [We had] lain on the bank for some time without speaking’. Through creating such an ominous, yet ‘dying’ atmosphere – sentences slowly becoming shorter, more concise (defeating imaginative possibility as displayed by the boys hitherto) and less picturesque use of vocabulary – Joyce signals the need for new themes to be introduced. He achieves this through the introduction of a curious elderly antagonist. The old man introduces the possibility of in-depth monologue and direct speech. In the conversation with the boys, he seemingly manages to entrap the young protagonist with his reference to literature – a topic of known interest to the boy – and also through cunningly incorporating a sinister ‘circular’ approach. Joyce is very keen to exploit the idea of circularity in his work and in this piece, the ‘monotonous’ voice of the antagonist and the way his voice ‘slowly circles round and round in the same orbit’, help to achieve the spellbinding quality of the man. This technique paralyses the narrator, who seemingly allows the man to give a discourse in the form of a monologue – mainly due to his apparent inability to interrupt. The politeness evident in the boy’s character is in hindsight, far from being useful. Joyce implicitly airs his personal views on the expensive Jesuit schooling that the protagonist has been subject to by placing the boy in a situation of danger. The resultant irony – learnt social skills being a hindrance – also helps highlight Joyce’s disregard for the church and its establishments. The worrying feature of the man’s discourse is the implicitly perverse way in which he speaks. He frequently refers to the ‘whipping’ of young boys, with one feels, over-excitable ardour. Joyce establishes the man’s odd approach through primarily using such adjectives as ‘magnetised’ and ‘circle’ in reference to his thought process. This creates the impression that he is intent on the subject. Secondly, a section of reported speech is introduced; ‘When a boy was rough and unruly there was nothing would do him any good but a good sound whipping†¦ what he wanted was to get a nice warm whipping.’ Joyce emphasises the mans positive outlook on the subject through the use of a positive lexical range; there is repetition of the word ‘good’ – firstly as a noun, secondly as an adjective – and also use of the adjective ‘nice’, which appears somewhat misplaced when used in conjunction with the concept of whipping. The protagonist’s isolation from sympathetic intellectuals due to young age means he is quick to warm to the old man when he talks of literature. In the epiphany, he even appears isolated from his closest friend, Mahoney, and it appears to me that the epiphany of the piece (from the young boy’s perspective) confirms that the older man has had a profound influence on his views – both intellectually and sexually. It appears that after entrapment, the isolation of the naà ¯Ã‚ ¿Ã‚ ½ve child has left him susceptible to corruption and the ‘encounter’ has left the boy and the audience with the idea (with undoubted authorial intent) that the world is not such an innocent place. Such mental metamorphosis is more openly explicit in Edgar Allen Poe’s work, no epiphanies are evident, yet a first person narrative works to convey the progressively tortured thoughts of the protagonist to the reader. ‘The Pit and The Pendulum’ is a piece typical of the nineteenth century ‘gothic horror’ genre. The main area of focus is that of psychological terror and mental torture of the protagonist, brought about through natural agents and physical entrapment and isolation. The style is typical of Poe, aesthetic – as opposed to scientific – and wholly grotesque. The piece is, in its simplest form, an account of the destruction of the protagonist’s psyche. Poe begins ‘in medias res’ by describing the trial of the man, the narrator intently focusing upon his gloomy and confused mental state. Syntax used is complex and verbose, helpfully describing the characters inner consciousness and displaying his tangled, entrapping thought processes. The lexical field and imagery employed is especially exotic and indulgent – Poe uses metaphorical language peppered with adverbs and adjectives as the candles before the man alter from ‘white slender angels’ to ‘meaningless spectres, with heads of flame’. Another technique which is commonly employed by Poe is that of repetition, in this particular story, Poe often relies on the syntactical position of verbs to gradually heighten tension, and prompt his audience. A good example of repetition may be found when the protagonist is awaiting his doom at the hands of the pendulum – each new paragraph commences with the preposition ‘down’: ‘Down – steadily down it crept†¦ Down – certainly relentlessly down!.. Down – still increasingly – still inevitably down!’ This repetition works to give extra strength to the nemesis and increase the tense, anxious and bleak atmosphere. The notion of ‘down’ is the most important in the authors mind, and the layout of the word on the page vividly reflects the terrifying motion of the blades descent and, more importantly, the ever more dejected mental state of the protagonist. A technique used by Poe – and also exhibited by Joyce- is that of prolepsis. The fact that the protagonist is often left thinking of what ‘may be’ suggests a certain degree of isolation – the surrounding atmosphere offering no apparent subjects for the character to focus on in the present. In ‘The Pit and the Pendulum’, Poe incorporates a feeling of perpetual unease into the thought processes of his protagonist. There are frequent examples of this which often come about directly before the ‘ghastly’ prospects of the character are realised; as in the heightened, almost hysterical language and excited syntax of: ‘The result of the slightest struggle, how deadly! Was it likely, moreover, that the minions of the torturer had not foreseen and provided for this probability? It is characteristic of Poe to use hyperbole, a technique which creates a melancholy, theatrical feeling – often seemingly increasing the grandeur. Hyperbole also escalates the terror and entrapment suffered by the protagonist, the indulgent language used portrays a somewhat exaggerated experience to the audience. This technique is supported by extensive use of adjective and adverb, commonly negative in effect, as when the protagonist is close to death by the pendulum; ‘The odour of the sharp steel forced itself into my nostrils. I prayed – I wearied heaven with my prayer for its more speedy descent. I grew frantically mad, and struggled to force myself upward against the sweep of the fearful scimitar. And then I fell suddenly calm, and lay smiling at the glittering death†¦Ã¢â‚¬â„¢ Psychological entrapment in the story is offered in the form of ‘The Pit’. To accomplish the desired atmosphere for such a tortured fate, Poe begins to describe the physical surroundings of the protagonist in some detail. The ‘subterranean world of darkness’ to which the man is instantly subject to is stereotypically associated with Poe’s genre of writing, the gloom becoming a perfect vehicle to carry an unnerving, mystifying atmosphere. Further concern for the antagonist is drawn from the constant reference to his ‘fatigued’ state and also the dangerously ‘moist and slippery’ characteristics of the chamber. The tension generated relies heavily on Poe’s use of syntax – the protagonist encounters ‘The Pit’ through a sequence of brief sentences: ‘I proceeded for many paces; but still all was blackness and vacancy. I breathed more freely.’ The length of the sentences and the fact that Poe does not feel it necessary to justify or convolute the thoughts of the protagonist – who currently sees his punishment as ‘[not] the most hideous of fates’ – represents relatively calm and clear thought processes. As the narrator becomes evermore aware of the horrific situation, Poe mirrors his mounting terror through increasingly complex syntax: ‘The difficulty, nevertheless, was but trivial; although, in the disorder of my fancy, it seemed at first insuperable.’ Poe’s evidently excessive accentuation of punctuation, creating furthermore verbose sentences, achieves a faster movement of thought and a growing sensation of confusion. Eventually, as the protagonist gradually uncovers the secrets of his confinement, a greater fear of entrapment and danger being incubated inside him is realised. Poe displays this through every quickening pace in complex sentences which are supported with dashes – giving the effect of total bemusement and terror in the protagonist, feelings which almost lead to the making of treacherous mistakes. Quite suddenly, with a simple sentence – perceptibly out of step with the ever-increasing complexity of the syntax – the climax of the character’s investigation is revealed; ‘I stepped on it, and fell violently on my face.’ With the inclusion of this short, astute sentence, Poe signals that complex syntax hitherto has given sufficient insight to the audience and that the tensi on has peaked. The fact that the piece is written in the form of a first person narrative always suggests – in a similar style to James Joyce’s reflective, possibly older narrator – that the protagonist is reminiscing about his exploits, and that ultimately the piece will not end in his death. This is, of course, the case when General Lasalle of the French army comes to the rescue. The ending is extremely interesting as Poe chooses, unlike the other events of the story, to dramatically reduce proceedings – deciding to summarise the rescue in a short paragraph. The said paragraph uses more restrained syntax – exclamation is succeeded by a simple statement which, in the context, appears almost bathetic. ‘The fiery walls rushed back!.. The French army had entered Toledo.’ It is not entirely clear why Poe has chosen to end the piece in an almost anticlimactic manner. Perhaps he chooses to condense the singular joyful occurrence of the narrative thus maintaining its stance as a work of horror. Many sources, however, maintain that the story’s closure was dictated by demanding time restrictions implemented by Poe’s publishers5. Another reason for Poe choosing a first person narrator is perhaps that this perspective gives us a stronger feeling of entrapment due to our constant awareness of the innermost feelings of the protagonist. The narrative does not, unlike a third person perspective, allow the audience to transcend the situation, providing direct access to the horror which is occurring on the page. There is also no direct speech in the story. This fact reinforces the idea of isolation in the way that the protagonist has no need to speak due to absolute solitude. The grotesque element of Poe’s work, which quite frequently works as a perversely aesthetic or romantic catalyst for the mental entrapment of the protagonist, is usually evident in the form of a tormentor drawn from nature.6 In ‘The Pit and The Pendulum’, psychological suffering is brought on by a swarm of rats. These animals bring negative connotation, as they are associated with such horror as The Plague. They are definitely an effective device which works to supplement the physical entrapment already being suffered by the protagonist at this time. At one point, Poe also uses ‘fearful images’ of skeleton forms and such, which ‘disfigure’ the surrounding walls. It is stated that these figures have been created by monks, suggesting that this environment is some kind of medieval building – not designed specifically for torture. It is therefore interesting to observe how Poe manages to alter these innocent images into emotionally petrifying fiends – working as the author will have wished, to terrify the protagonist and therefore, the readership. By introducing entrapment in the form of the wooden framework and hideous vermin, Poe has realised the importance of including both physical and metaphysical entrapment a work of the Gothic horror genre of which he is undeniably a master.    1 ‘The Pit and The Pendulum’ was first published in 1843 for a collection named The Gift, later (revised) for the Broadway Journal in 1985. ‘An Encounter’ – taken from Dubliners – was written in 1904 yet published 1914. 2 In a letter to his English publisher, Grant Richards, he claimed that his intention was ‘to write a chapter of the moral history of my country and I chose Dublin for the scene because that city seemed to me the centre of paralysis.’ (Letters, II, 134). 3 During the summer of 1904, Joyce and his new-found love Nora Barnacle left Ireland for Europe. At ‘An Encounter’s’ time of writing, it is most likely that Joyce was living in Pola – Croatia. 4 The use of the adverb ‘brown’ is also evident to the same effect in the story ‘Araby’. Entrapment is projected through the ‘brown imperturbable faces’ of the housing. 5 SEE NOTE