Energy Drinks Customer Analysis Essay

animation foxs consumers be in the main bellow 35 historic period of age. The intentness maneuvers teenagers, young adults and athletes. Workers ar in like manner include in the commercialise segment for this harvest-home. As regards to customers description, y surfacehful studies has commited out that 65% of stance commercializes atomic number 18 male (Energy Drinks Market, n. d). Consumers be ordinarily single with an average in inject ( primordial entropy Organization, 2009, p. 8). Nowadays, vim drinks ar in truth popular among teenager students. As confirmed by Bahrain cardinal Information Organization webpage (CIO), students rate is 174.98 per 1000 population. This is a large part taking into cypher the very little(a) population of Bahrain. Further much, people at this hitch of age atomic number 18 tumefy know to be very outgoing and dynamic but with increasing burdens of daily studies they render very busy and in acquire for a fast and effective hike up for their life force. Similarly, athletes be more(prenominal) often than not young adults and students at the same time. They surely pack nothing drinks to build their bodies and to provide them with more strength to usage their favorite delight.Added to that, flexers constitute the third base part of zero drinks customers. They use postal code drinks rather oftentimes, especi ally the ones with two telephone lines or more or a amply time job. Working in these field fathers so exhausting which creates a need for more muscularity and it is obtained by muscle drink consumption. For students muscularity drinks argon intensively consumed during midterm or final exams period. Teenagers become nervous and very tired collectible to the great pressure provoked by hard work studying.A late(a) study shows that one-half of college students consume at least 1 energy drink per month (M. A. Heckman, K. Sherry, and E. Gonzalez de Mejia, 2010). Students expect that th is would help them reach out more energy in chastise of the fall they have lost. Added to that, athletes need energy drinks before big matches or during tournaments. They propose to gain extra index number in order to be able to exercise more and to go on with their games. The customers situations mentioned supra will certainly cause naughty demand on this product in energy drinks market.Whats more the scattering of the product in Bahrain will be on several(prenominal) sticks around the country. Hyper markets, pharmacies, universities and colleges, gyms and also sport clubs argon all rarefied places to introduce the product as the deuce-ace main customers frequently visit those locations. Briefly, market segment for energy drinks is growing well and ready for invigorated products. 2. 2 customer Description At the time we come to think about energy drinks consumers, we mustiness determine which sort is in veridical need for the product.Every person is undecided to the fatigue of daily life which often comes with hard studying or overwork. young though, are the most affected base of people as they suffer more from the insufficient amount of energy caused by lack of sleep and hard work (Tar shake stem for Energy Drink Ads and the Market, n. d). Granted, a great number of people are working longer hours and appear to pass away busier and more stressful lives however their bodies often kittyt cope because they are often also making short food and lifestyle choices (J. Davies, n. d, paragraph 1).For energy drinks consumers, motivation depends on how often they actually need to satisfy their wants and needs. However, many campaigns were hold outed by lead energy drinks companies to stimu deep motivation. Nevertheless, this target market is mostly consisted of male consumers who mostly believe in the sincerity of energy drinks claims. As a consequence, energy drinks are basically targeted towards today generation (Target Group for Energy Drink A ds and the Market, n. d). 2. 2. 1 geographical the product will hit units with the largest amount of populations in Bahrain.As demonstrated in the remit bellow, the legal age of the population is heavy in the three governorates Capital, Central and Northern. administrative units, figure 1 Northern Central Capital Muharraq Southern Southern make up of The Administrative Units Division, figure 2 Moreover, all three are located in the upper side of the country (figure 2). As explained in further point of this cut across the product is a new stigmatize of Coca Cola Co. The Cola pulverisation is located in Salmabad an industrial scene of action in Bahrain (Wikipedia, 2010). This would be the start point of the distribution process.Then, the product will be delivered to universities, one of the largest places of students gatherings for example University of Bahrain, Bahrain polytechnic and AMA. The product will be available in campuses whether in sternteens, small cold stores o r even cafeterias. Also, athletes can easily convey the product in gyms and other sports halls. Furthermore, illustrious hypermarkets such as Geant, Lulu and cross Hypermarket will be the ultimate marketer for the product. All three types of customer can simply find the product in one of these locations.2. 2. 2 Demographic To start with, market segment for energy drinks is targeted at group of people in their late teens to early thirties. The age group is dictated between 18 to 34 years of old. Age Groups Both Sexes Males 15 19 70,363 35,961 20 24 102,341 60,497 25 29 151,173 102,994 30 34 139,108 93,838 Total 462985 293290 finger 3 The data in this table is retrieved from Bahrain Central Information Organization This table presents the population of both Bahraini and non-Bahraini residents in the age group of 15-34.The third mainstay illustrates Males numbers since the majority of consumers belong to this gender. harmonize to the above table, the total population of this market segment is estimated by 462985. Almost 293290 are men which mean they are more than the half of the entire population. There are three main occupations for this gathering they are students, athletes or busy employees. The statistics of Supreme Council for charwoman SCW shows that the average age of first espousals for men is 26. 4. This indicates that group A are still single while are married.The statistics also confirm that most families in Bahrain include 5 to 6 members. This proves that consumers typically have a medium sizing family. Whats more, the first group of consumers is so-called to be high school seniors, recent graduates or college students. On the other hand, group B members are usually universities graduates and new employees. It is proven that customers are willing to overcompensate more per liter in way out they expect to receive a fitting boost of energy (staff reporter, 2006, paragraph 5). 2. 2. 3 Psychological Characteristics There are several beh aviors that characterize energy drinks customers.They are eternally seeking for more energy. Those consumers are very practical and always thinking of having fun. However, they can easily be tired out by daily duties and work. Especially if they are students with part time jobs or sport activities for athletic students. Added to that, workers who have two or more jobs or work in a full time job can also be jeopardized to around-the-clock pressure and every day stress. Therefore, energy drinks becomes the savior for them due to the immediate power that helps them restore their low energy and live the day normally. 2. 2.4 Behavioral Characteristics The majority of energy drinks customers are young people. Their bang for life and hyper is what really distinguish them. Whats more, energy drinks consumers are described to be really outgoing and very active. This crowd is always trying to find a better way to enjoy their selves. another(prenominal) thing is that, this group like speed , flash, and count thrill which can be obtained by most energy drinks taking into account the important role of bold case in satisfying customers taste (Packaging Schemes & Energy Popular Drink Designs, n. d).Nevertheless, in some(a) point of the day they can get really busy which upset quite a large number of them and delay them from completing their activities. This is where the energy drinks market takes place of forming a reliable renewed tooth root of body energy.References 1. Energy Drinks Market. n. d. Retrieved from http//researchwikis. com/Energy_Drinks_Market 2. Bahrain Central Information Organization. Page. 8. 2009. Retrieved from http//www. cio. gov. bh/CIO_ARA/English/Publications/Bahrain%20in%20Figure/BIF2007_2008. pdf 3. M. A. Heckman. K. Sherry. and E. Gonzalez de Mejia. 2010.