Monday, August 24, 2020

Human Resource Strategy Implementation and Impact

Question: Examine about the Human Resource Strategy for Implementation and Impact. Answer: Presentation: This report has been developed to give a thought regarding the maintainable human asset the executives. Human asset the executives has assumed a significant position in the authoritative structures because of its capacity to oversee various circumstances, in some cases entanglements worried to the human capital. On expansion, human asset the board covers a huge zone to deal with the exercises from enrollment and determination method to the turn of events, wage framework and the representative maintenance. Here, the paper has been done on a specific instance of First Hospital. Chief of the clinic requires an affirmation on the significance of a legitimate separate authority of the Human Resource Management (HRM). This report has definite on the approval behind the development of this report. Hypothesis identified with the human asset the executives has additionally been given here. Aside from that, this report has made scarcely any proposals for the CEO of the medical clinic with the goal that he could embrace a fitting measure to benefit the emergency clinic. Moreover, this report has likewise capably conveyed a clarification on the diverse significant highlights of the Sustainable Human Resource Management. Examination on the point: Scientists had begun to talk about on the contrary methodology of the human asset the executives well before. Be that as it may, the conversation has been given more consideration because of the rising pattern of the hierarchical setting and the market situation. Human capital is the principle resource of an association and is liable for the achievement and most extreme creation of a firm (Bamberger, Biron Meshoulam, 2014). Basic issues can emerge in an association from various angles, for example, finance, working society, working timetable, work-life balance, acknowledgment, dynamic, etc., Bratton and Gold (2012), specifies that human services administration requires day in and day out consideration - from specialist co-ops to the customers and patients; subsequently, the whole working situation can be very worrying for the representatives. To oversee such circumstances satisfactory information and appropriate vital assessment is fundamental from a human asset supervisor. Here, the First Hospital does not have a legitimate human asset the executives structure for its workforce. Therefore, it has become a confused circumstance for both the position and the workers of the association. As referenced by, Buller and McEvoy (2012), if an association comes up short on an overseeing and controlling position, representatives need inspiration which steadily brings about lower execution, low pace of worker maintenance (high representative turnover), truancy and turnover and poor help quality. To get a positive acknowledgment in the market and sparkle out among the contenders an association ought to carefully follow human asset the board rules and approaches (Delahaye, 2015). Being a CEO, the person in question must comprehend the way that a steady base of HRM makes the associations establishment more grounded. This report has concentrated on investigating and breaking down the present circumstance, distinguishing and determining the authoritative issues, and recommends pragmatic and plausible arrangements and how HRM is significant for a firm. Maintainability if there should arise an occurrence of human asset the board is expanding in notoriety step by step. This is expected to HRMs capacity to adjust between the representatives and the executives and associations needs (Dias, 2016). While trying to make the theme more clear a hypothesis can be followed to comprehend central point that ought to be cared for by the organization to make the workers fulfilled and joined with the association. Here, Herzberg's hypothesis has been talked about to know about the variables: Herzberg proposed a two-factor hypothesis to acquire the representative fulfillment and make them inspired towards their work. These two elements are sparks and cleanliness hypothesis. Helpers: These elements give the representative positive sentiments towards the organization approach, rules and guidelines (Ehnert Harry, 2012). Inspirations include acknowledgment of the presentation, having significance from the association, inclusion into the dynamic procedures, achievement of testing work and so on. This measurement helps in the self-improvement and improvement of the presentation. Cleanliness hypothesis: Hygiene speculations are answerable for making any disappointment among the workers (Jackson, Schuler Jiang, 2014). Cleanliness factors incorporate employment confirmation, compensation, working condition, fiscal advantages and so forth. These components are called Hygiene factors in light of the fact that these can be kept up by the associations with the goal that disappointment of the representatives can be maintained a strategic distance from. This hypothesis is pertinent to this subject since it will assist with understanding that these elements ought to be kept up by the human asset the board while taking care of the worker issues. Proposal for the CEO of the First Hospital: First Hospital comes up short on an utilitarian structure of the human asset the board and the CEO has disregarded the issue representatives are looking because of the nonappearance of the executives for their anxiety. As referenced by, Kramar (2014), if a correlation can be drawn between the two organizations from comparative industry and with comparable quality, notwithstanding, one with HRM and another without HRM, it could be effectively discovered that the organization which is inadequate with regards to the HRM office is progressively powerless against any caring disturbance in the authoritative structure. To make the reality understood, Mello (2014), referenced that workers get effectively demotivated and confounded over different guidelines from various power if there is no HRM to direct them appropriately. Besides, will in general leave the organization is additionally high if there is no such unmistakable overseeing assortment of human asset the executives. Suggestions are as per the following to help the CEO of First Hospital in the improvement of the present circumstance: Acknowledgment of a different element for HRM: The CEO ought to promptly perceive the significance of the HRM with regards to upset condition over the association and educate to shape a different authority of the HRM to catch up the issues identified with the workers. Help out the HRM: Cooperation between the human asset the executives and the authority of the organization is one of the significant advances since it is a definitive advance to dispense with the contentions and any sort of conflicting circumstances over the association (Mondy Martocchio, 2016). President must report the hope of the recommendations of the human asset the board is obligatory with the goal that human asset division can be urged to take choices all alone. Development of reliable relationship: Sometimes the representatives, just as the senior specialists, get disillusioned with the arrangements of the human asset the executives; in any case, the authority of the organization must recognize and trust on the information and techniques of the human asset the board that has been taken for the workers just as the association (Riley, 2014). In the event that the association depends on the exercises of the HRM, it is useful to make all the more testing strides that can be demonstrated valuable for the undertaking. Holding open connection: Communication is one of the significant methodologies that is imperative to make the connection between any two measurements successful and useful (Story, 2014). On the off chance that the CEO is as often as possible associated with the HRM division it will assist the CEO with being mindful of the exercises over the association and execution of the representatives. In addition, the CEO will likewise know about the distinctions that have been made by the exercises of the HRM. Assessment of the criticism: This measure has been prescribed to see how the HRM has built up the past structures through the compelling ways to deal with the human asset the executives. For the handy methodology of this progression, the CEO can arrange gatherings and gatherings with the HRM and any chose delegate of the workers and request the input from them. In such manner, review can likewise be directed to know whether acknowledgment of the human asset the executives for the emergency clinic is feasible or not. Highlights of the Sustainable Human asset the executives: Feasible Human Resource Management is where the organization includes the improvement of the HR to upgrade the nature of the information and execution alongside getting a drawn out vision for the association by keeping up viable relationship with the accomplices and partners of the organization (De Cieri Kramar, 2005). The principle objective is to sustain the characteristics and abilities of the workers with the goal that better acknowledgment of the association can be gotten. As referenced by Maley (2014), manageability in human asset the board goes about as a driving component that can make the association seriously solid. The significant attributes of the supportable human asset the board are: Worker determination and their turn of events: It is significant in light of the fact that it is the essential advance for an association to make their objective effective. The HRM must consider those representatives who have fundamental information about the work and probability to achieve the given undertaking (Jiang et al. 2012).After determination of the potential representatives, the HRM can experience the formative meeting in the event that it finds that workers are required instructional courses to improve their ability and information. Go connected at the hip with the investors and accomplices of the association: It is another significant way to deal with holding an economical administration. This methodology helps the association by setting it up for a since quite a while ago disagreement the business. As referenced by, Clarke and Patrickson (2013), if the association doesn't impart any altruism to its accomplices it will influence the exercises just as hamper the presentation of the representatives. Also, a viable relationship among the partners, accomplices and different establishments is important to keep up the congruity of the elements of the association. Concentrate on the emp

Saturday, August 22, 2020

The Beatles Essays - Counterculture Of The 1960s, Free Essays

The Beatles Essays - Counterculture Of The 1960s, Free Essays The Beatles The Beatles The Beatles began in the British city, Liverpool where music was a lifestyle for some individuals. The Beatles were gone before by a John Lennon fronted band called the Quarry men. The gathering welcomed a multi year old kid named Paul McCartney to see them play out a show. The then multi year old John Lennon took to McCartney, that is the point at which a one of a kind and astounding melody composing association started. The Quarry Men wound up self-destructing. John Lennon and Paul McCartney stayed in contact and in the long run requested that George Harrison join theyre gathering, probably named the Silver Beatles. The band talked a companion of theirs, Stuart Sutcliff, into purchasing a bass, and included Pete Best drums. They started getting acknowledgment around Liverpool. That was around that time that Brian Epstein heard them playing and suggested that he expect position of their administrator. The Beatles concurred and Epstein immediately orchestrated them to go to Hamburg, Germany to play the neighborhood music clubs. While in Germany the band met Ringo Star, who later formally joined the band, taking over for Pete Best. At the point when the band was to come back to England, Stuart conclude that he needed to remain in Germany with the young lady he had met and become hopelessly enamored with there. So Paul got the low pitch guitar, they dropped the Silver from their name, and the Fab Four, as we came to know them, was prepared for progress. The Beatles were presently prepared to record their first collection. Epstein acquainted the band with the man here and there alluded to as the fifth Beatle, George Martin. Martin proceeded to deliver everything except one of the Beatles collections. Love me Do was their first record, discharged in October 1962. It jumped into the British Top 20 quickly yet never truly succeeded. It was the subsequent melody Please me discharged in mid 1963 which made them #1. The single beat the British outlines for 30 weeks, an inconceivable accomplishment in the UK music showcase. Theyre second collection is the thing that truly placed them over the top regarding ubiquity. In 1963 with the arrival of With the Beatles, the band discovered accomplishment in both the UK and US, with the single I wanna hold your hand. In February the Band visited the US to play on the Ed Sullivan appear. Numerous individuals consider the Ed Sullivan demonstrate appearance to be the coming out gathering for the Beatles particularly in America. For some, it was their first look at the fab four. There was a lot of promotion even before the communicate. It was a period in America when Elvis had lost his edge, Ricky Valines, and the Big Bopper were slaughtered, additionally the darling president, John F. Kennedy was killed. The Beatles guaranteed something new and new and had a mentality people enjoyed. Anthony Corbett, a prominent English analyst adulated the Beatles as having given a urgently required discharge to the restraints that exist within each one of us. Whatever it was, the Beatles had something the individuals required on the grounds that like such a significant number of groups of today their prosperity didn't end there. Next, the Beatles made their first film, A Hard Days Night. Followed by broad visiting, and predominance of the board diagrams. At that point their subsequent film Help was discharged to sell out box workplaces over the world. Fredric Lewis of a London paper inspected the sociological ramifications of Beatle-Mania and said they are common laborers and their underlying foundations and their demeanor are solidly in the north of England. They are a piece of a solid streaming response against the delicate, middleclass south of England, which has controlled mainstream society for such a long time He included Because of their prosperity, they can go about as representative for the new, uproarious, insurgent age which is become a power in British life. One can expect at that point, that individuals were prepared for a change. The Beatles were one band that could offer change. With pending collections, ,for example, Revolver, Rubber Soul, what's more, Sgt. Peppers Lonely Hearts Club Band, the Beatles demonstrated that change was a generally excellent thing. Sgt. Peppers was viewed as the main idea album(songs brought together by a typical topic). Done singing simply dopey

Friday, July 17, 2020

The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach

The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach What is your marketing approach and how well is it serving you?Marketing efforts are crucial in any business. If marketers do a good job and sales increase, everyone is happy. If the sales go down, marketers are one of those to be questioned.The marketing industry is also shifting and trends change very quickly.In the recent past, some changes have been happening.For example, in the area of content, there has been a shift from purely textual content and now images and video are a must.More recently, the AR and VR technologies have been adopted into marketing.These two technologies are changing marketing in big ways, especially VR.Still, there is one thing that seems to remain constant.Any changes in it can only be towards an increase in intensity but not a replacement.That thing is instant gratification.What is instant gratification?Instant gratification is the response or reaction of the brain when it gets what it wants. It is mainly an emotional response to the satisfaction of a de sire.Whenever you desire something and you get it, you experience pleasure as a result.That pleasure is registered in your brain and since pleasurable experiences are more preferred, you end up desiring more of such experiences.This naturally pushes you to want to get the things which make you happy.Even if the happiness will only last a short while.In some cases, the experience will even cost you more, but the power of emotions often beats the power of logic.This is how many people end up doing things which bring them short-term happiness at the expense of long-term benefits of restraining themselves.Consider the below examples of instant gratification:Hitting the snooze button instead of waking up â€" you know very well that you ought to wake up and prepare for work or exercise. These are important if you are to achieve your life goals. Instead, you choose to sleep for just 5 more minutes, only to end up doing so for 1 hour.Despite this happening many times, and you remember it th e next morning, you still follow the same path. Of course, the more you do it the more your brain strengthens that habit. But at the core of it all, is a desire to sleep more and work less.Eating fast foods instead of healthy foods â€" you probably decided that you want to become healthier this year. You promised yourself, and maybe your friend or spouse too, that you’ll stop eating junk food.But driving by McDonald’s could be the biggest temptation for you. You know you can have something better at home. You know the health benefits of home-made food and the health dangers of the fries and burgers. But you still go for the fries.Watching film series on a work night instead of sleeping early â€" “Have you watched it?” asks your friend. And it doesn’t take long to decide that you’ll watch the latest TV series tonight. It’s a busy day and you figure out that you need some rest.What are the pros and cons? It’s obvious the pros of sleep outweigh those of watching the ser ies. In any case, you can watch anything you want over the weekend.But strangely, you somehow can’t wait. You would rather sacrifice your sleep for entertainment tonight.These are common   examples of decisions made daily throughout the world.Decisions which despite being known to be wrong, are nonetheless made and implemented.It’s the world of instant gratification. People want good experiences now.Even when the experiences can wait, they would rather have them now.USING INSTANT GRATIFICATION FOR MARKETINGInstant gratification is a powerful force and when you use it in your marketing campaigns, you’re sure to reap the benefits.All you have to do is give your customers and prospects what they wantâ€"instantly or soonest possible.This can take different forms.It may be providing something immediately, for example a download. It can also take the form of providing it quickly such that, compared to the time it would have naturally taken, your delivery gets considered instant.Letâ €™s look at some ways you can implement this.Use the “Now” Messaging TacticSince it’s all about immediate satisfaction, you can show your ability and willingness to provide it using certain words.And the best word to use is “Now.”It can’t get any more instant than now.Some alternatives include “immediately,” “today,” “right now” and “don’t wait!”Using these words will create the impression that the benefit to be enjoyed is available immediately.This is a powerful message to your customers.Let’s look at an example. You will notice that these are common usages as you have most likely seen them. You may even have fallen for the “trick” going for the expected benefits.A Blog ExampleBlogs have become the epicenter of communications for companies.As much as there are interactions on social media, they often reference blog articles.This happens through companies posting links on their social media pages of articles on their blog.Why?They want you to visi t their blogs. The more you visit their blogs, the better for them.One of the biggest reasons is that it increases their online credibility which in turn improves their search engine ratings.Improving your search engine ratings has many benefits.It can both directly and indirectly increase your chances of getting more leads. With more leads, you have potentially more customers, resulting in higher sales and higher profits. This means business is good.But as always, the competition is tough. You’re not the only one with this knowledge or the only one going after these customers. So what do you do?You look for something to offer your blog visitors. This has to be something you’re sure they will love.Having done your market research and understood both your target market and target audience, prepare the solution and provide it. Now how you provide it is where the trick lies.Assuming you are giving away an e-book, here are two messages you could use.Non-Catchy MessageDownload our fr ee e-book and learn how to cook great meals.Cathy MessageGet this FREE e-book NOW and become a master chef!Apart from the difference in capitalization and number of words, do you notice something? Does the message sound the same in the two sentences?No.As much as both sentences convey a similar message, the second one does a better job in convincing the visitor to download the e-book. Here is a short analysis of the interpretation of the two messages:Get vs Download â€" you have to ask yourself some questions here. Do people prefer working for something or getting something? Obviously, people prefer getting something. The less work involved, the better. The word “get” implies that there is little effort involved.Both the words “Download” and “Get” are verbs as used here, so there is action involved. But when you tell someone to download something, they ask themselves some questions.What is the size of the e-book? Do I have enough space to save it? How long will I wait fo r it to download? Is it worth the wait?Telling them to “get” may also be subject to questions. But given the above four questions, you will at least reduce the number to zero. Getting says that it’s just a matter of taking it and reading it. But downloading brings about questions of internet speed, extra web pages loading, ads etc.Capitalization â€" the word “free” is in both sentences. But when it’s capitalized in the second one, there is emphasis. No visitor will read that sentence and miss out the word. There have been many studies pointing to the desire for consumers to get free stuff.When you selectively use capitalization, it brings out the message better. It becomes clear that there are no costs involved.Using the word “NOW” this is where it gets interesting and the pleasure principle gets to work. Nothing beats getting something now, at least for the majority of people. And the best thing is, even if the material was not the best, at least the visitor didn†™t wait for long to prove it.From the visitor’s perspective, they didn’t take too long to be able to rate the book. Remember that the point is to get the book downloaded.The issue of the content being worthy is a different oneâ€"important all the same. And you have the responsibility to ensure your content is of value.The important thing here is that the visitor got the book as soon as possible. In other words, he got it NOW.That’s what he wanted and he got it because you provided the means to it.When he leaves your blog, he can testify that he got what he wanted.If you made the material good and through it convinced the reader that you’re worth buying from, then he will become your customer. And what he experienced, he will share with others too.Doing something vs becoming someone â€" the other thing that comes out in the second sentence is the promise of becoming someone. In comparison, the first sentence promises the ability to do something. Which is better?The ability to do something might be temporal. It may come with much excitement but the ability may not materialize always, especially in view of challenges.For instance, you might have the ability to prepare great meals, but what if they take longer than you expect?In contrast, think about becoming a master chef. Preparing great meals becomes a natural ability you possess. If you are to prepare a meal which takes time, your mastery will help you develop a way around the time issue.This is why it’s easy for those into cooking to develop new recipes compared to us who only cook for the sake of eating. For them, there is satisfaction in the cooking.They will even be happy to just cook for others without having to eat.Thus, the second sentence has a better promise than the first one.And for that reason, it will get you what you want, whether it is email addresses, registrations for a class etc.Make Big (but Attainable) PromisesAlong the lines of making promises, part of winning using instant grati fication is through big promises.The key word here is “big.” But be careful not to over-do it. You cannot afford to lie to your customers and prospects. You’re better off gaining trust slowly than fast then losing it.Whatever promise you make, it has to be attainable. Don’t just be sensational about it.Before claiming that the product you’re offering will improve the life of someone, test it.Have you used it yourself? Do you personally know someone who has used it? Did it make the difference you are claiming it will make?Be sure to handle this part of the campaign well and ascertain the attainability of the promise. From there, you can go ahead and make the big promise.If there is one thing you need to keep in mind all along, is that instant gratification must provide two things. The desirable thing and the immediate means to get it.For a successful promise in your marketing campaign, these two ingredients are a must:1. The end result â€" promises are things which you have been assured of getting at a later time. Parents often promise their kids gifts for good performance in school. Managers promise employees rewards e.g. promotions, for improved productivity. Promises are all over.But what makes one promise stand out from others is the value it holds. And the value it holds has to do with the current situation someone is in and how it affects them. Once you know how bad the situation in someone’s life is, then you’re better able to make a big and relevant promise.2. The short time frame â€" making a big and relevant promise is one thing, but attaining it is different. Attaining a promise can be affected by either the difficulty involved or the time required.The difficulty involved should be dealt with at the product or service production level. Whatever you offer should make it easy to achieve the end goal. There should be no inconveniences which customers must endure for the sake of getting the result.After making the usage of the product conve nient, then make it deliver in record time. If other solutions give results after a month, let yours do so after two weeks.If others solve the problem in 3 months, do so in one. Just make sure the results are permanent and of high quality.A Toothpaste ExampleThere are many toothpaste manufacturers but one of the most popular is Colgate-Palmolive.This is a big conglomerate that has been in business since 1928, although the beginnings date as far back as 1806.There is one toothpaste produced by this company and it’s called Colgate Optic White.This is meant for whitening teeth more than any other toothpaste made by the brand.Among the toothpastes under the “Optic White” label, one called Express White promises to whiten teeth in just 3 days. Clearly, the product is meant for impatient consumers. And it happens that there are many of those.For obvious legal reasons, they company was careful enough to provide some explanation to their claim.There are conditions to be met in order t o achieve the “4 Shades visibly whiter teeth” goal.And going by some comments on the product’s page, the product works as marketedâ€"at least for some people. Source: ColgateIf you wanted to have whiter teeth and you saw that tube, wouldn’t you buy it? Especially if you’ve struggled getting your teeth whiter for some time?That’s the same thing that happens when you tell people that the promise you’re making won’t keep them waiting.The more they wait, the more frustrated they become and start doubting your ability to keep your word.Sell OnlineOne of the commonest ways of satisfying consumers instantly is by giving them the opportunity to buy anything instantly. This is achieved through e-commerce.If you can set up an online store for your products and/or services, you’re on your way there.And here’s the interesting bit: even for physical products, knowing that the delivery will arrive 2 days later doesn’t make it less satisfying.Why?They have already bought it and so they own it.This is opposed to the need to wait 2 days before going to the store to buy the product. And to prove that they own it, they can call the company an d ask about “their” purchase. Even the seller refers to it as such.Have you seen the words, “Click here to track your delivery” on online stores? As long as the transaction is over, the product is yours.If you look at the success of Amazon, you’ll understand how this works. In fact, it works so well that Amazon is taking things a notch higher. They are already doing same-day deliveries. Can things get any better than that?It has been reported that Amazon is also planning to use drones for deliveries. So now it’s not only faster, but also more fun.Drone deliveries promise faster and convenient purchases and even before Amazon gets started, someone else already is. If you sell any product, you can consider using Flirtey for drone deliveries to your customers in record time. Running an online store is one way of telling customers that they can get what they want immediately.Of course, there are many things which go into running a successful online store.And one of them, to ensure instant gratification is not hindered, is to make your site load faster. Also design the checkout process to be quick.Provide 24/7 Chat and Phone SupportEvery business hoping to have loyal customers must invest heavily in customer relationship.This may include having a CRM system as well as having a dedicated team offering customer support.But this may not be enough.As we become more of a global community and business look for customers all over the world, the issue of time zones becomes real.Take for instance a business located in Seattle, Washington. It operates during the day and closes in the evening. This business manages to get two new customers. One lives in the neighborhood while the other is in South Korea. This is a SaaS (Software as a Service) business.The American customer is an entrepreneur looking to launch his startup and needs the software part to be up and running.So he buys the service and faces some challenges during set up. It’s 2.00 AM (entrepreneurs of ten work odd hours) and he needs assistance.Does he wait six hours to get one of your staff to help him set up? And this is the same person who bought your service because your website said “Get started NOW?”Unless he can’t get a better deal elsewhere, waiting may not be an option.Consider the South Korean customer. The local time in his country is 16 hours ahead of the Seattle business. He wakes up in the morning, searches for a SaaS solution and likes the Seattle-based solution. Just like the American entrepreneur, he faces challenges, what does he do?To keep these customers, you have to go an extra mile. Understanding that the global economy is a 24/7 economy, implement solutions which will handle all customers.If hiring a 24/7 customer support team is not feasible, go the technology way and implement a chatbot.You can also use the services of customer support agencies. They will learn your products and services then supplement your daytime staff.When a customer wants help, he seeks to get it immediately.In many cases, they have left other solution providers, believing that you’re the best. Can you really afford to disappoint them?Include AR in Your StrategyIf you want to sustain your customers’ loyalty, you have to keep giving them great experiences. And what else provides infinite possibilities if not technology?The Augmented Reality technology offers a great marketing tool. AR is no longer a strange Sci-Fi idea but a reality many businesses have embraced.It’s ability to enhance the physical environment   by adding other things to it is what makes it great.How do you use this for marketing?Buying new shoes exampleImagine that you want to buy a new pair of shoes. Where do you check first?Amazon?If yes, then you took the bait. That’s instant gratification at work (ref: section on selling online).Anyway, Amazon is a big success and who doesn’t like the convenience of online shopping?So, you do your search and find a cool pair. You instantly l ike it and want to buy it NOW.The size is what you know your size is and the color is just perfect. But something is missing.Is this really the best pair? How will you look in these new shoes?Well, there’s only one way to find out. Buy, have them delivered and fit to see how you look.But what if it doesn’t turn out as great as you thought?Well, one company has the solution to that. And it’s not just another company. This is one you certainly know. You probably have owned some pairs of shoes made by them.Who are they?Converse.Converse used AR to develop an app which helps you see how the shoes you want to buy will look on you even before buying. Check out the video below. Talk of instant gratification.Converse gives potential customers the ability to “wear” their shoes and show them off on their social media pages.This is one perfectly-crafted marketing strategy. It gives prospective customers the opportunity to enjoy the new shoes NOW. And as they enjoy and brag about “t heir” new shoes, they market the product by sharing the photos.The hype will make others download the app and use it. More downloads mean people are loving the app and the experience.What’s the next logical step after enjoying the experience and saying you have shoes you don’t really have? Is it not buying?Both the customer and business get what they want. The customer gets his shoes as the business gets the sales it wanted.It’s a win-win situation.CONCLUSIONInstant gratification will not be phased out by evolution or technology. If anything, as technology gives us a faster life, instant gratification can only increase.As a business owner or marketer, you will do well to tap into this. Know what exactly your target market wants, produce it then craft the right message about it. You will then realize that consumer desires and business growth are related after all.

Thursday, May 21, 2020

The Millennium Development Goals Paper - 2073 Words

Tessa Trumbauer, Marissa Vivori, Annaliese Vojnich 4 November 2016 GLOB 3100 E Millennium Development Goals Paper Over 15 years ago, the World Health Organization set a goal to halt and reverse the incidence of tuberculosis. Millennium Development Goal #6 is combat diseases like Malaria, AIDS, and tuberculosis. The international community has worked together using preventative and treatment measures in efforts to reach this goal and eradicating diseases. While tuberculosis is a quickly spreading and multifaceted disease, the goal has had to adapt to the changing nature of the disease. Factors such as education, economics, and technology play important roles in eradicating tuberculosis across the world (Skolnik, 2012). While there is an extremely low prevalence of tuberculosis in developed countries, tuberculosis runs rampant and is harder to reach and combat in poorer and developing countries, particularly sub-saharan Africa and south-east Asia. Tuberculosis is one of the infectious diseases health experts and advocates are working to eliminate. Additionally, they hope to improve health access a nd reduce health disparities to prevent the spread of future infectious disease. Tuberculosis has existed for hundreds of years, taking on many names including â€Å"the White Plague† and â€Å"consumption† before it was named by medical professionals. Many public health efforts, such as improving hygiene, have aided in the reduction of tuberculosis cases worldwide. Treatment efforts andShow MoreRelatedIs The Best Method For Development Sustainable Development Goals?1490 Words   |  6 Pagesto be addressed in this paper pertains to the notion that the best method for development is to set clear, measurable goals such as the Millennium Development Goals. In particular, I will first discuss the arguments supporting and questioning this assertion from a number of authors. 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They created a momentum that brought the issue of development back on the international agenda, overcame aid fatigue and galvanized the public. With the MDGs’ expiration date of 2015 fast approaching, theRead MoreApplication Of Social Work At The Millennium Summit768 Words   |  4 PagesAPPLICATION TO SOCIAL WORK In September of 2000 at the Millennium Summit world leaders gathered to adopt the UN Millennium Declaration that focused on changing their nations to reduce extreme poverty by the year 2015. The goals they declared are called the Millennium Development Goals. These goals address income poverty, hunger, disease, lack of adequate shelter, and exclusion. They promote gender-equality, education and environmental sustainability (†¦..). 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Wednesday, May 6, 2020

Analysis Of The Film Beasts Of The Southern Wild

The film, Beasts of the Southern Wild, tell the story of a rural community called Bathtub in Southern Louisiana to induce themes of classism and community ties. Behn Zeitlin does a great job reminding us of our connection with each other and the world around us. The Americana aesthetic of the film mirrors our hero’s resiliency in the face of destruction. At stake in this aesthetic and exploration of these politically charged themes is an interpretation on how we can connect to each other across racial, economic, and social divides. Bathtub would appear to be a population in the depths of poverty. To the colorful inhabitants, it’s their sanctuary. Everything that they salvages, built by hand, caught, or grown. Bathtub definitely has its own culture and it is nothing like the city on the other side of the levee. The people that inhabit Bathtub are generations of people that have learned from the previous generations. This is all normal to them. The Bathtub community definitely lives in a collectivistic culture where everyone works together and supports each other (Arnett, 2011). This is apparent during several scenes in the movie. Right after Bathtub floods the community is looking for each other. They finally get together and have a huge feast. They are trying to rebuild their community. They are all opposed to leaving and they resist when they are taken away. They all run away from the shelter and eventually make their way back to Bathtub. In oppositionShow MoreRelatedLiterature Review - Rep resentation of Women in Walt Disney Cartoon Characters.3370 Words   |  14 Pagescompany was reincorporated as Walt Disney Productions in 1929. Cartoon -It has various meanings, based on several very different forms of visual art and illustration. 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Gregor Mendel Free Essays

Who was Gregor Mendel? Mendel was a scientist who gained a substantial amount of fame from his study of genetics. He studied the pea plant and its inheritance of certain traits. 2. We will write a custom essay sample on Gregor Mendel or any similar topic only for you Order Now What contributions did he make to science? His study of genetics led to an increase interest in the study of genetics. His biggest contribution to the study of science was his discovery of particulate inheritance, dominant and recessive traits, genotype and phenotype, and the concept of heterozygous and homozygous. . Which species did he work with? Mendel worked with the simple pea pod plant in his 8 year science experiment 4. State his 4 hypothesis The first part, or law, states that, â€Å"Alternative versions of genes account for variations in inherited characters. † The second law states that, â€Å"For each character trait, like height, color, texture, etc an organism inherits two genes, one from each parent. The third law declares that, â€Å"If the two alleles differ, then one, the dominant allele, is fully expressed in the organism’s appearance; the other, the recessive allele, has no noticeable effect on the organism’s appearance. † The fourth law states that, â€Å"The two genes for each character segregate during gamete production. † 5. Explain the concept of independent assortment The concept of independent assortment states that the emergence of one trait will not affect the emergence of another. For example, a pea plant’s inheritance of the ability to produce purple flowers instead of white ones does not make it more likely that it would also inherit the ability to produce yellow peas in contrast to green ones. 6. What conditions were overlooked by Mendel? Darwin’s theory that â€Å"if the wide variation observable in cultivated plants were caused by the changed conditions and increased nourishment experienced on being brought into cultivation, then this cause of variation must continue to act. † How to cite Gregor Mendel, Papers

Saturday, April 25, 2020

Lord of Dance

Introduction In Hinduism, there are three major deity figures which are Brahma, Vishnu and Shiva. They are often viewed in the Indian temples and presented with offerings, in the vital form of worship referred to as â€Å"Darshan†1. It requires the worshipper to make eye contact with the deity in order to receive blessings.Advertising We will write a custom essay sample on Lord of Dance specifically for you for only $16.05 $11/page Learn More Today we are looking at the Shiva Nataraja, which is one of three major deities in Hinduism. This paper looks at the relevance of the image of Shiva to the Hindu culture, and the disparity between its presence in a temple and display in a museum of art, away from the culture that identifies with it. Description The sculpture of Shiva Nataraja is displayed at Denver Art Museum. Like other Indian figures, Shiva has a slender frame that is characterized by precision of posture, and sharpness, as well as, its rel ation to dance. Shiva, The King of Dancers, is dancing at the center of a circle of fire that represents the universe surrounded by gods2. The dance is referred to as â€Å"Anandatandwa, and it represents the cosmic cycles â€Å"such as the daily rhythm of life, which entails birth and death†3. The god has his left leg raised across his body, and his right leg firmly on the ground, but bent at the knee. â€Å"Shiva is also holding a flame in his left upper arm, a drum in his right upper arm, and gesticulating with the lower arms†4. The dwarf at the foot appears to be staring at Shiva, who is heavily decorated with jewelry on his neck, wrists, and ankles5. The image of Shiva also has a hole at the bottom to make it easier to carry as shown in figure 2. The image of Shiva, as observed in the museum, is shown in figure 1 at the end of the paper. Background The bronze sculpture of Shiva, the demon god, was first presented to his worshippers in the period between the ninth and thirteenth centuries6. During this time, the Chola ruled over Tamilnadu and other parts of southern India. The Chola kings and queens fostered schools for the design and construction of exceptional bronze sculptures to serve as Hindu gods and goddesses known to them as â€Å"utsavamurtis†7. Initially, the deities could only be viewed by the noble people such as monarchs and priests, but they were later presented to the population for worship8. The design of the sculpture was precise, with the sculptors taking their time to bring out all the details including the â€Å"peak of the flames, the face of the dwarf at the right foot of the Shiva, and the elements defined by each hand†9.Advertising Looking for essay on cultural studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Elements of the image According to the museum label, this statue of Shiva Nataraja is from the Chola dynasty. 10 Considering the long process involve d in the creation of bronze idols, the Shiva Nataraja is exceptionally beautiful. Its construction was similar to that of making the bronze Buddha. The process is called lost wax casting.11It involves the construction of the first sculpture from clay, which is then dried before heating it in a kiln to remove the wax. After they are certain that all the wax has melted, the clay sculpture is dipped in hot melted bronze. After it has dried, the clay is removed and the bronze sculpture polished. Once the image is ready, a ceremony is performed. This involves carrying the statue onto the street for people to perform a â€Å"Darshan†12. Alternatively, the statue can be displayed in the temple for worshippers to present their offerings in the form flowers or covering it with a white scarf13. Even though the image of Shiva is in a museum instead of a temple, people still take their time to visit the Denver Art Museum to view the image. Viewers sit in front of the image and spend hour s staring at the four armed bronze Shiva dancing as they meditate14. Other people just enjoy the beauty of native art. Viewers are provided with various information about the image including its name as â€Å"God Shiva, Lord of the Dance (Nataraja), its place of origin, (South India, Tamil Nadu), the era in which it was first developed (1100, Chola dynasty), the material used for its construction (bronze), and the gallery in which it is part of (Dora Porter Mason Collection donated in 1947)15. On the image, a Shiva is proposing a dance position in a fire circle. He has multiple hands sticking out from his body and we can clearly see that some of them are holding objects. And Shiva is standing on a baby looking figure, which is the demon-the bad guy. He has a mermaid looking figure in his hair, which decided as the reference of â€Å"Gengi River†.16 This information is presented in figure 3 shown at the end of this paper. The image of Shiva, King of dancers is just under 37 i nches high. It was donated to the Denver Art museum by the Dora Porter Mason Collection in 1947 and received by the then director, Dr. Otto Karl Bach. Dr, Bach had an astute appreciation for Asian art, and remained director for thirty years in the period between 1944 and 197417.Advertising We will write a custom essay sample on Lord of Dance specifically for you for only $16.05 $11/page Learn More Impact of the image The idol of Shiva Nataraja, which was originally found in South India, is currently placed on the fifth floor of the Denver Art Museum. It is the largest image of Shiva that is available on display, which provides its viewers with insight and awe as it portrays the culture of Hinduism. The sculpture has a rich symbolism that portrays the religious elements of south India that serves to â€Å"remind the dutiful Hindu that life is a spiritual process that is eternally subject to change†18. The image has the ability to draw a viewer wit h its multiple arms that seem to be entangled in its body, in addition to the beating drum, which creates the impression of a rhythmic sound signifying change and imbalance of the material world19. The image of Shiva is displayed in the Denver art Museum as part of the Asian art collection along with other images from China, India, Japan, and other parts of south Asia. Most of the art collection was donated by the countries where the art was most valued as a representation of Asian artists and artisans. The images are open for viewing on any day of the week, except Sunday. The placement of the sculpture in a Naudi, as shown in figure 4, was aimed at providing viewers with the impression that the statues are in the temple. 20However, this effect is not achieved since the image of a god is more valuable in a temple where Hindus can make their offerings; something that cannot be achieved in a museum21. By displaying the statue in a museum, art enthusiasts can appreciate the art of vari ous cultures especially the numerous forms of worship that are practiced in Asia. It will also help to expose the Indian culture for scholars to study it. But without the environment, this sculpture lost the meaning to being a bronzed Buddha because they never created mean to be in the museum. They meant to be meditated in the temple, or offered and â€Å"Darshan† on the street in order to achieve the practice and devotion of the Shiva. Conclusion The sculpture of Shiva has a vital religious purpose in Hinduism. The mannerisms of Shiva portray him as rejecting darkness and ignorance in his dance, which Hindus believe to resemble the spray of the sacred River Ganges22. Such implications of the image can only be observed if the image remains with the people in a temple, where the worshippers can relate to it at a spiritual level23.Advertising Looking for essay on cultural studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More This effect cannot be obtained from the image of Shiva in the museum. The Museum has provided an appealing environment (Nauda) for the deity, where it is placed on orange stone, with light coming from the front such that it produces an equally entangled shadow on its background. However, the effect of the sculpture in the museum is not as significant as when it is in a temple. The museum has made an effort to preserve its original purpose though it would be better placed with worshippers in a temple, rather than scholars in a museum. Locking the idol of Shiva in a museum prevents worshipers from presenting their offerings, which are made in front of the deity statues. Keeping the statue in the museum has resulted in the loss of its original meaning, which comprised a street festival, â€Å"Darshan†, and offerings. Images taken from the museum Figure 1: sculpture of Shiva, king of dancers, in Denver Art Museum Figure 2: Showing the hole at the bottom that makes it easy to ca rry Figure 3: Marking provided to identify the sculpture of Shiva Figure 4: The Naudi, which helps to create an atmosphere like the temple Bibliography Anonymous. â€Å"Lord of the dance.† Humanities – ProQuest Central, 2002: 23(6), 52 – 53. Dalal, Roshen. The Essentials of Hinduism. New York: India Abroad Press, 2010. Denver Art Museum. Asian Art. 2012. Web. Maxwell, Robyn. â€Å"Shiva as Lord of the Dance [Nataraja].† Artonview, 2008: 54, 42-43. Footnotes 1 Roshen Dalal, The Essentials of Hinduism, (New York: India Abroad Press, 2010). 2 Roshen Dalal, The Essentials of Hinduism, 2010. 3Anonymous, â€Å"Lord of the dance,† Humanities – ProQuest Central, (2002) 23(6), 52. 4Denver Art Museum, Asian Art, (2012). 5Denver Art Museum, Asian Art, (2012). 6 Anonymous, â€Å"Lord of the dance,† Humanities – ProQuest Central, (2002) 23(6), 53. 7Roshen Dalal, The Essentials of Hinduism 8Anonymous, â€Å"Lord of the dance,† 2002, 23(6), 53. 9Roshen Dalal, The Essentials of Hinduism, 2010. 10 â€Å"Label of lord of Dance†, Denver Art Museum, 2012 11 Sarah Getzelman, Asian Art and the Museum, University of Denver, 2012 12Robyn Maxwell, â€Å"Shiva as Lord of the Dance [Nataraja],† Artonview, (2008): 54, 42. 13Roshen Dalal, The Essentials of Hinduism 14 Denver Art Museum, Asian Art, (2012). 15Denver Art Museum, Asian Art, (2012). 16Sarah Getzelman, Asian Art and Museum, University of Denver. 2012 17Denver Art Museum, Asian Art, (2012). 18Roshen Dalal, The Essentials of Hinduism, (New York: India Abroad Press, 2010). 19 Denver Art Museum, Asian Art, (2012). 20 Denise Tuener, Denver Art Museum speaker, 2012 21 Robyn Maxwell, â€Å"Shiva as Lord of the Dance [Nataraja],† Artonview, (2008): 54, 42. 22 Robyn Maxwell, â€Å"Shiva as Lord of the Dance, 2008: 54, 42. 23 Robyn Maxwell, â€Å"Shiva as Lord of the Dance, 2008: 54, 42. This essay on Lord of Dance was written and submitted by user Abrielle Anthony to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.